Company Overview
Grey Advertising Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Saturday 30 October 1954, so this is a well established company. Grey Advertising Limited has been in business for 71 years and 5 months. The accounts status is full and the accounts are next due on Wednesday 31 December 2025.
Registered Address

Rose Court, 2 Southwark Bridge Road, London, SE1 9HS
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Companies House Data
Company NameGREY ADVERTISING LIMITED
Company Number00539916
Registered Office AddressRose Court
 2 Southwark Bridge Road
 SE1 9HS
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date30/10/1954
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryFULL
Returns Next Due Date01/11/2016
Returns Last Made Up Date04/10/2015
Directors & Members
Show Resigned
Secretaries
No Secretaries Appointed
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2011 31-Dec-2010
Balance Sheet
Fixed Assets 1,753,464 1,753,464 2,041,552
Current Assets 50,172,622 50,172,622 44,801,948
Creditors Due Within One Year 23,434,435 23,434,435 23,430,733
Working Cap 26,738,187 26,738,187 21,371,215
Total Assets Less Current Liabilities 28,491,651 28,491,651 23,412,767
Long-term Liabilities 0 0 0
Net Assets 28,491,651 28,491,651 23,412,767
Share Capital & Reserves
Share Cap 23,750 23,750 23,750
Profit & Loss Reserves 28,467,901 28,467,901 23,389,017
Other Reserves 0 0 0
Shareholders Funds 28,491,651 28,491,651 23,412,767
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2011 31-Dec-2010
Tangible Fixed Assets - - -
Fixed Assets 3.4% 3.4% 4.4%
Stocks Inventory 10.3% 10.3% 11.3%
Debtors 20.3% 20.3% 17.3%
Cash Bank In Hand 65.9% 65.9% 67.1%
Current Assets 96.6% 96.6% 95.6%
Creditors Due Within One Year 45.1% 45.1% 50.0%
Net Current Assets Liabilities 51.5% 51.5% 45.6%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 54.9% 54.9% 50.0%
Called Up Share Capital 0.0% 0.0% 0.1%
Share Capital Allotted Called Up Paid 0.0% 0.0% 0.1%
Profit Loss Account Reserve 54.8% 54.8% 49.9%
Shareholder Funds 54.9% 54.9% 50.0%
Capital Employed - - -
Total Assets Less Current Liabilities 54.9% 54.9% 50.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2011 31-Dec-2010
Liquidity Ratio 2.1 2.1 1.9
Solvency Ratio 2.2 2.2 2.0
Reserves to Assets 0.5 0.5 0.5
Secured Creditors Unlock full report
Mortgages Charges 1
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2011 31-Dec-2010
Assets 51,926,086 51,926,086 46,843,500
Debt 23,434,435 23,434,435 23,430,733
Net Assets/Debt 28,491,651 28,491,651 23,412,767

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet indicates the net assets of a good sized company. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet indicates the net assets of a good sized company. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. The balance sheet indicates the net assets of a good sized company. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around SE1 9HS
No other companies found in the same location
Document Filings
Change of details for Grey Communications Group Limited as a person with significant control on 19 December 2025
Cessation of Wpp Dolphin Uk Limited as a person with significant control on 19 December 2025
Statement by Directors
Statement of capital on 17 December 2025
Solvency Statement dated 16/12/25
Resolutions
Termination of appointment of Jonathan Neil Eggar as a director on 9 December 2025
Appointment of Jason James Stuart Smith as a director on 9 December 2025
Confirmation statement made on 16 October 2025 with no updates
Confirmation statement made on 16 October 2024 with updates
Appointment of Mr Jonathan Neill Eggar as a director on 5 April 2024
Termination of appointment of Nirvik Manmohan Singh as a director on 5 April 2024
Appointment of Mr Conrad Ashley Persons as a director on 23 October 2023
Termination of appointment of Laura Jordan Bambach as a director on 23 October 2023
Confirmation statement made on 16 October 2023 with no updates
Notification of Wpp Dolphin Uk Limited as a person with significant control on 27 April 2023
Cessation of Wpp Russell Uk Two Limited as a person with significant control on 27 April 2023
Confirmation statement made on 7 October 2022 with no updates
Change of details for Grey Communications Group Limited as a person with significant control on 18 December 2021
Change of details for Wpp Russell Uk Two Limited as a person with significant control on 20 November 2018
Secretary's details changed for Wpp Group (Nominees) Limited on 26 November 2018
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