Company Overview
Advertising Standards Authority Limited(The) is listed at the official companies registry as Active Private Limited By Guarantee Without Share Capital. The company was incorporated on Wednesday 22 August 1962, so this is a well established company. Advertising Standards Authority Limited(The) has been in business for 63 years and 7 months. The accounts status is full and the accounts are next due on Wednesday 30 September 2026.
Registered Address

Castle House, Paul Street, London, EC2A 4LS
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Companies House Data
Company NameADVERTISING STANDARDS AUTHORITY LIMITED(THE)
Company Number00733214
Registered Office AddressCastle House
 Paul Street
 EC2A 4LS
Company CategoryPrivate Limited By Guarantee Without Share Capital
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date22/08/1962
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryFULL
Returns Next Due Date28/06/2017
Returns Last Made Up Date31/05/2016
Directors & Members
Show Resigned
Matthew Barwell - Director
(British, 60 years old, born October 1966)
Appointed 26 April 2024
 Active
Janet Cobbing De Bandeira - Director
(British, 57 years old, born March 1969)
Appointed 26 April 2024
 Active
Elizabeth Gordon - Director
(British, 49 years old, born July 1977)
Appointed 21 April 2023
 Active
Alison Hastings - Director
(British, 61 years old, born August 1965)
Appointed 23 April 2021
 Active
Secretaries
Show Resigned
Other Company Directorships
Matthew Barwell
BRITVIC SOFT DRINKS LIMITED
INCORPORATED SOCIETY OF BRITISH ADVERTISERS LIMITED
WISEHEAD PRODUCTIONS LIMITED
Janet Cobbing De Bandeira
BRITISH BOARD OF FILM CLASSIFICATION
THE ADVERTISING STANDARDS AUTHORITY (BROADCAST) LIMITED
TYNESIDE CINEMA
Elizabeth Gordon
MATHEWSON DENTAL PRACTICE LTD
THE ADVERTISING STANDARDS AUTHORITY (BROADCAST) LIMITED
Alison Hastings
ALISON HASTINGS MEDIA LIMITED
ARCHANT LIMITED
BRITISH BOARD OF FILM CLASSIFICATION
MOTABILITY OPERATIONS GROUP PLC
THE ADVERTISING STANDARDS AUTHORITY (BROADCAST) LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Balance Sheet
Fixed Assets 116,669 116,669 172,693
Current Assets 1,265,778 1,265,778 1,053,960
Creditors Due Within One Year 974,343 974,343 597,747
Working Cap 291,435 291,435 456,213
Total Assets Less Current Liabilities 408,104 408,104 628,906
Long-term Liabilities 181,982 181,982 236,073
Net Assets 226,122 226,122 392,833
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 226,122 226,122 392,833
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Tangible Fixed Assets - - -
Fixed Assets 8.4% 8.4% 14.1%
Stocks Inventory - - -
Debtors 42.5% 42.5% 42.6%
Cash Bank In Hand 49.1% 49.1% 43.3%
Current Assets 91.6% 91.6% 85.9%
Creditors Due Within One Year 70.5% 70.5% 48.7%
Net Current Assets Liabilities 21.1% 21.1% 37.2%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 16.4% 16.4% 32.0%
Capital Employed - - -
Total Assets Less Current Liabilities 29.5% 29.5% 51.3%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Liquidity Ratio 1.3 1.3 1.8
Solvency Ratio 1.2 1.2 1.5
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Assets 1,382,447 1,382,447 1,226,653
Debt 1,156,325 1,156,325 833,820
Net Assets/Debt 226,122 226,122 392,833

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet this level of net assets suggests total debts and obligations were moderately well covered.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet this level of net assets suggests total debts and obligations were moderately well covered.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet this level of net assets suggests total debts and obligations were moderately well covered.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around EC2A 4LS
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HEMSCOTT LIMITED
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IPREO UK HOLDINGS LTD
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IPREO LIMITED
4TH FLOOR, ROPEMAKER PLACE, 25 ROPEMAKER STREET, LONDON, EC2A 4LS
HEMSCOTT HOLDINGS LIMITED
The Capitol Building C/O Ihs Global Limited, Oldbury, Bracknell, EC2A 4LS
FRIENDS FOR YOUNG DEAF PEOPLE
167-169 GREAT PORTLAND STREET, 5TH FLOOR, LONDON, EC2A 4LS
IPREO CAPITALBRIDGE LTD.
C/O GRANT THORNTON UK ADVISORY & TAX LLP, 11TH FLOOR LANDMARK ST PETERS SQUARE, 1 OXFORD STREET, MANCHESTER, EC2A 4LS
THE NATIONAL DEAF CHILDREN'S SOCIETY
167-169 GREAT PORTLAND STREET, 5TH FLOOR, LONDON, EC2A 4LS
HID MANAGEMENT LLP
1st Floor, Castle House, 37-45 Paul Street, London, EC2A 4LS
Document Filings
Confirmation statement made on 11 May 2025 with no updates
Appointment of Baroness Nicola Morgan as a director on 1 November 2024
Termination of appointment of David Anthony Currie as a director on 31 October 2024
Director's details changed for Ms Monisha Patel on 26 April 2024
Confirmation statement made on 11 May 2024 with no updates
Appointment of Ms Monisha Patel as a director on 26 April 2024
Appointment of Ms Janet Murphy Cobbing De Bandeira as a director on 26 April 2024
Appointment of Mr Matthew Robert Barwell as a director on 26 April 2024
Termination of appointment of Nita Patel Woods as a director on 26 April 2024
Termination of appointment of Zaid Anmar Al-Qassab as a director on 26 April 2024
Termination of appointment of Aaqil Ahmed as a director on 26 April 2024
Confirmation statement made on 11 May 2023 with no updates
Appointment of Mr Mark Vincent Howe as a director on 21 April 2023
Appointment of Ms Elizabeth Anne Gordon as a director on 21 April 2023
Termination of appointment of Neil Alan Stevenson as a director on 21 April 2023
Termination of appointment of Teresa Margaret Alps as a director on 21 April 2023
Confirmation statement made on 11 May 2022 with no updates
Appointment of Mrs Claire Jean Hilton as a director on 29 April 2022
Appointment of Mrs Rotha Geraldine Johnston as a director on 29 April 2022
Director's details changed for Ms Krystle Fonyonga on 29 April 2022
Termination of appointment of Wesley Moreland Henderson as a director on 29 April 2022
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