Company Overview
Advertorial & Promotional Services Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Tuesday 03 April 1984, so this is a well established company. Advertorial & Promotional Services Limited has been in business for 42 years. The accounts status is micro entity and the accounts are next due on Friday 30 April 2027.
Registered Address

24 Oaks Road, Tenterden, Kent, TN30 6RD
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Companies House Data
Company NameADVERTORIAL & PROMOTIONAL SERVICES LIMITED
Company Number01805410
Registered Office Address24 Oaks Road
 TN30 6RD
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date03/04/1984
Accounting Reference Date Day31
Accounting Reference Date Month7
Accounts Next Due Date30/04/2027
Accounts Last Made Up Date31/07/2025
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date25/01/2017
Returns Last Made Up Date28/12/2015
Directors & Members
Show Resigned
Beverley Benson - Director
(British, 80 years old, born December 1946)
Venetia Leigh - Director
(British, 45 years old, born August 1981)
Appointed 10 November 2025
 Active
Gabrielle Wickham - Director
(British, 41 years old, born February 1985)
Appointed 21 December 2025
 Active
Secretaries
Show Resigned
Other Company Directorships
Beverley Benson
ALBERT PALACE MANSIONS (61-80) MANAGEMENT LIMITED
Venetia Leigh
THE FAREWELL GUIDE LIMITED
Gabrielle Wickham
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2023 31-Jul-2022
Balance Sheet
Fixed Assets 1,261,533 1,261,533 1,244,175
Current Assets 80,482 80,482 83,339
Creditors Due Within One Year 41,470 41,470 55,854
Working Cap 39,012 39,012 27,485
Total Assets Less Current Liabilities 1,300,545 1,300,545 1,271,660
Long-term Liabilities 0 0 0
Net Assets 1,300,545 1,300,545 1,271,660
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 1,300,545 1,300,545 1,271,660
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2023 31-Jul-2022
Tangible Fixed Assets - - -
Fixed Assets 94.0% 94.0% 93.7%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 6.0% 6.0% 6.3%
Creditors Due Within One Year 3.1% 3.1% 4.2%
Net Current Assets Liabilities 2.9% 2.9% 2.1%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 96.9% 96.9% 95.8%
Capital Employed - - -
Total Assets Less Current Liabilities 96.9% 96.9% 95.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2023 31-Jul-2022
Liquidity Ratio 1.9 1.9 1.5
Solvency Ratio 32.4 32.4 23.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jul-2025 31-Jul-2023 31-Jul-2022
Assets 1,342,015 1,342,015 1,327,514
Debt 41,470 41,470 55,854
Net Assets/Debt 1,300,545 1,300,545 1,271,660

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around TN30 6RD
67 EARLS COURT SQUARE FREEHOLD COMPANY LIMITED
MILROY HOUSE, SAYERS LANE, TENTERDEN, TN30 6RD
Document Filings
Confirmation statement made on 28 December 2025 with no updates
Appointment of Mrs Gabrielle Laura Wickham as a director on 21 December 2025
Termination of appointment of Gabrielle Laura Wickham as a director on 20 December 2025
Appointment of Mrs Venetia Clare Leigh as a director on 10 November 2025
Termination of appointment of Amy Mercia Louise Holdsworth as a secretary on 1 October 2025
Termination of appointment of Dorian Ross Benson as a director on 1 October 2025
Termination of appointment of Amy Mercia Louise Holdsworth as a director on 1 October 2025
Termination of appointment of Venetia Clare Leigh as a director on 1 October 2025
Confirmation statement made on 28 December 2024 with no updates
Confirmation statement made on 28 December 2023 with updates
Confirmation statement made on 28 December 2022 with no updates
Confirmation statement made on 28 December 2021 with no updates
Confirmation statement made on 28 December 2020 with no updates
Confirmation statement made on 28 December 2019 with no updates
Confirmation statement made on 28 December 2018 with no updates
Confirmation statement made on 28 December 2017 with updates
Change of share class name or designation
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