Company Overview
Direct Line Insurance Group Plc is listed at the official companies registry as Active Public Limited Company. The company was incorporated on Tuesday 26 July 1988, so this is a well established company. Direct Line Insurance Group Plc has been in business for 37 years and 8 months. The accounts status is group and the accounts are next due on Tuesday 30 June 2026.
Registered Address

Churchill Court, Westmoreland Road, Bromley, Kent, BR1 1DP
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Companies House Data
Company NameDIRECT LINE INSURANCE GROUP PLC
Company Number02280426
Registered Office AddressChurchill Court
 Westmoreland Road
 BR1 1DP
Company CategoryPublic Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date26/07/1988
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/06/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryGROUP
Returns Next Due Date16/12/2016
Returns Last Made Up Date18/11/2015
Previous Company NameChanged Date
DIRECT LINE INSURANCE GROUP LIMITED03 Feb 2012
RBS INSURANCE GROUP LIMITED03 Feb 2012
Directors & Members
Show Resigned
Jane Adamson - Director
(British, 47 years old, born August 1979)
Appointed 17 October 2025
 Active
Rees Aronson - Director
(British, 59 years old, born November 1967)
Appointed 01 July 2025
 Active
Chris Clark - Director
(British, 65 years old, born May 1961)
Appointed 01 July 2025
 Active
Ian Clark - Director
(British, 66 years old, born February 1960)
Appointed 01 July 2025
 Active
Fiona Fry - Director
(British, 67 years old, born July 1959)
Appointed 01 July 2025
 Active
Deepak Haria - Director
(British, 63 years old, born May 1963)
Appointed 01 July 2025
 Active
Secretaries
Show Resigned
Other Company Directorships
Jane Adamson
ALLIANCE ASSURANCE COMPANY LIMITED
AVIVA INVESTORS UK FUND SERVICES LIMITED
CHURCHILL INSURANCE COMPANY LIMITED
LONDON ASSURANCE (THE)
RSA OVERSEAS HOLDINGS (NO. 1) UNLIMITED COMPANY
RSA OVERSEAS HOLDINGS (NO. 2) UNLIMITED COMPANY
SUN ALLIANCE AND LONDON INSURANCE LIMITED
SUN INSURANCE OFFICE LIMITED
U K INSURANCE LIMITED
Rees Aronson
No companies found
Chris Clark
No companies found
Ian Clark
No companies found
Fiona Fry
No companies found
Deepak Haria
CHURCHILL INSURANCE COMPANY LIMITED
U K INSURANCE LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015 31-Dec-2014
Balance Sheet
Fixed Assets 1,267,400,000 1,267,400,000 2,422,800,000
Current Assets 8,689,200,000 8,689,200,000 8,802,800,000
Creditors Due Within One Year 7,223,600,000 7,223,600,000 8,315,100,000
Working Cap 1,465,600,000 1,465,600,000 487,700,000
Total Assets Less Current Liabilities 2,733,000,000 2,733,000,000 2,910,500,000
Long-term Liabilities 103,000,000 103,000,000 100,000,000
Net Assets 2,630,000,000 2,630,000,000 2,810,500,000
Share Capital & Reserves
Share Cap 0 0 0
Profit & Loss Reserves 0 0 0
Other Reserves 2,630,000,000 2,630,000,000 2,810,500,000
Shareholders Funds 2,630,000,000 2,630,000,000 2,810,500,000
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015 31-Dec-2014
Tangible Fixed Assets - - -
Fixed Assets 12.7% 12.7% 21.6%
Stocks Inventory 0.0% 0.0% 0.0%
Debtors 19.8% 19.8% 16.2%
Cash Bank In Hand 9.7% 9.7% 7.8%
Current Assets 87.3% 87.3% 78.4%
Creditors Due Within One Year 72.6% 72.6% 74.1%
Net Current Assets Liabilities 14.7% 14.7% 4.3%
Creditors Due After One Year 1.0% 1.0% 0.9%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 26.4% 26.4% 25.0%
Called Up Share Capital 0.0% 0.0% 0.0%
Share Capital Allotted Called Up Paid 0.0% 0.0% 0.0%
Profit Loss Account Reserve 0.0% 0.0% 0.0%
Shareholder Funds 26.4% 26.4% 25.0%
Capital Employed - - -
Total Assets Less Current Liabilities 27.4% 27.4% 25.9%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015 31-Dec-2014
Liquidity Ratio 1.2 1.2 1.1
Solvency Ratio 1.4 1.4 1.3
Reserves to Assets 0.0 0.0 0.0
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2015 31-Dec-2014
Assets 9,956,600,000 9,956,600,000 11,225,600,000
Debt 7,326,600,000 7,326,600,000 8,415,100,000
Net Assets/Debt 2,630,000,000 2,630,000,000 2,810,500,000

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet indicates the substantial net assets of a large company. The amount of net assets suggests sufficient cover for total debts and obligations for the size of the company inferred by the balance sheet.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet indicates the substantial net assets of a large company. The amount of net assets suggests sufficient cover for total debts and obligations for the size of the company inferred by the balance sheet.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet indicates the substantial net assets of a large company. The amount of net assets suggests sufficient cover for total debts and obligations for the size of the company inferred by the balance sheet.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around BR1 1DP
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CHURCHILL COURT, WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
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DLG PENSION TRUSTEE LIMITED
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INTERGROUP ASSISTANCE SERVICES LIMITED
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NATIONAL BREAKDOWN RECOVERY CLUB LIMITED
CHURCHILL COURT, WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
UKI LIFE ASSURANCE SERVICES LIMITED
CHURCHILL COURT, WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
INTER GROUP INSURANCE SERVICES LIMITED
CHURCHILL COURT, WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
DIRECT LINE GROUP LIMITED
CHURCHILL COURT, WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
UK ASSISTANCE ACCIDENT REPAIR CENTRES LIMITED
CHURCHILL COURT, WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
GREEN FLAG HOLDINGS LIMITED
CHURCHILL COURT WESTMORELAND ROAD, BROMLEY, KENT, BR1 1DP
Document Filings
Termination of appointment of Stephen Forder Pond as a director on 9 March 2026
Replacement filing of SH01 - 16/12/25 Statement of Capital gbp 302524123.9577
Replacement filing of SH01 - 16/12/25 Statement of Capital gbp 302524123.9577
Statement of capital following an allotment of shares on 16 December 2025
Certificate of re-registration from Public Limited Company to Private
Re-registration of Memorandum and Articles
Resolutions
Re-registration from a public company to a private limited company
Notification of Aviva Insurance Limited as a person with significant control on 2 July 2025
Confirmation statement made on 17 November 2025 with updates
Auditor's resignation
Appointment of Ms Jane Elizabeth Adamson as a director on 17 October 2025
Secretary's details changed for Aviva Company Secretary Services Limited on 30 July 2025
Statement of capital following an allotment of shares on 16 July 2025
Replacement filing of SH01 - 02/07/25 Statement of Capital gbp 152503577.12727
Statement of capital following an allotment of shares on 1 July 2025
Statement of capital following an allotment of shares on 1 July 2025
Appointment of Mr Ian Clark as a director on 1 July 2025
Appointment of Mr Rees Aronson as a director on 1 July 2025
Appointment of Ms Fiona Fry as a director on 1 July 2025
Appointment of Mr Wesley Scott as a director on 1 July 2025
Appointment of Ms Cristina Nestares as a director on 1 July 2025
Appointment of Ms Charlotte Jones as a director on 1 July 2025
Appointment of Mr Chris Clark as a director on 1 July 2025
Appointment of Mr Deepak Haria as a director on 1 July 2025
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