Company Overview
?What If! Limited is a Dissolved Private Limited Company.
Registered Address

C/O Quantuma Advisory Limited High Holborn House, 52-54 High Holborn, London, WC1V 6RL
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Companies House Data
Company Name?WHAT IF! LIMITED
Company Number03293412
Registered Office AddressC/O Quantuma Advisory Limited High Holborn House
 52-54 High Holborn
 WC1V 6RL
Company CategoryPrivate Limited Company
Company StatusDissolved
Country of OriginUnited Kingdom
Incorporation Date17/12/1996
Accounting Reference Date Day30
Accounting Reference Date Month10
Accounts Next Due Date28/01/2021
Accounts Last Made Up Date30/09/2018
Accounts Account CategoryFULL
Returns Next Due Date14/01/2017
Returns Last Made Up Date17/12/2015
Directors & Members
Show Resigned
John McLaughlin - Director
(Irish, 52 years old, born August 1974)
Appointed 28 February 2019
Active
Anthony Rice - Director
(British, 52 years old, born February 1974)
Appointed 28 February 2019
Active
Secretaries
Show Resigned
Other Company Directorships
John McLaughlin
?WHAT IF! CHINA HOLDINGS LIMITED
?WHAT IF! HOLDINGS LIMITED
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SPARK44 (JV) LIMITED
SPARK44 LIMITED
THE BRAND LEARNING PARTNERS LIMITED
ZEBRA WORLDWIDE GROUP LIMITED
Anthony Rice
?WHAT IF! CHINA HOLDINGS LIMITED
ACQUITY CUSTOMER INSIGHT LIMITED
BOW & ARROW LIMITED
BRAND LEARNING GROUP LIMITED
BRAND LEARNING LIMITED
CALLISTO INTEGRATION EUROPE LTD
CAPABLE MARKETER LIMITED
CERTUS SOLUTIONS CONSULTING SERVICES LTD
CREATIVEDRIVE UK GROUP LTD
CS TECHNOLOGY (UK) LIMITED
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GEVITY CONSULTING UK LIMITED
HAPPEN GP LIMITED
HAPPEN LTD
KOGENTIX LTD
MACKEVISION UK LIMITED
MUDANO LIMITED
ORBIUM CONSULTING LIMITED
PARKER FITZGERALD INTERNATIONAL LIMITED
PARKER FITZGERALD LIMITED
PARKER FITZGERALD SERVICES LIMITED
PARKER FITZGERALD SOLUTIONS LIMITED
PRAGSIS BIDOOP UK LIMITED
PRAMATI TECHNOLOGIES EUROPE LIMITED
REPL CONSULTING LIMITED
REPL DIGITAL LIMITED
REPL GROUP WORLDWIDE LIMITED
REPL SOFTWARE LIMITED
SEABURY AVIATION & AEROSPACE (UK) LTD
SEARCH TECHNOLOGIES LIMITED
THE BRAND LEARNING PARTNERS LIMITED
YESLER LIMITED
ZEBRA WORLDWIDE GROUP LIMITED
Balance Sheet Unlock full report
Accounts Date 30-Sep-2018 31-Dec-2014 31-Dec-2013
Balance Sheet
Fixed Assets 633,738 633,738 741,730
Current Assets 8,317,635 8,317,635 8,537,245
Creditors Due Within One Year 3,884,956 3,884,956 3,941,579
Working Cap 4,432,679 4,432,679 4,595,666
Total Assets Less Current Liabilities 5,066,417 5,066,417 5,337,396
Long-term Liabilities 214,000 214,000 181,000
Net Assets 4,852,417 4,852,417 5,156,396
Share Capital & Reserves
Share Cap 1,100 1,100 1,100
Profit & Loss Reserves 4,090,308 4,090,308 4,394,287
Other Reserves 761,009 761,009 761,009
Shareholders Funds 4,852,417 4,852,417 5,156,396
Common Size Financial Analysis Unlock full report
Accounts Date 30-Sep-2018 31-Dec-2014 31-Dec-2013
Tangible Fixed Assets - - -
Fixed Assets 7.1% 7.1% 8.0%
Stocks Inventory 0.6% 0.6% 1.3%
Debtors 24.8% 24.8% 25.5%
Cash Bank In Hand 1.1% 1.1% 6.8%
Current Assets 92.9% 92.9% 92.0%
Creditors Due Within One Year 43.4% 43.4% 42.5%
Net Current Assets Liabilities 49.5% 49.5% 49.5%
Creditors Due After One Year 2.4% 2.4% 2.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 54.2% 54.2% 55.6%
Called Up Share Capital 0.0% 0.0% 0.0%
Share Capital Allotted Called Up Paid 0.0% 0.0% 0.0%
Profit Loss Account Reserve 45.7% 45.7% 47.4%
Shareholder Funds 54.2% 54.2% 55.6%
Capital Employed - - -
Total Assets Less Current Liabilities 56.6% 56.6% 57.5%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Sep-2018 31-Dec-2014 31-Dec-2013
Liquidity Ratio 2.1 2.1 2.2
Solvency Ratio 2.2 2.2 2.3
Reserves to Assets 0.5 0.5 0.5
Secured Creditors Unlock full report
Mortgages Charges 5
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 5
Assets and Debt Analysis Unlock full report
Accounts Date 30-Sep-2018 31-Dec-2014 31-Dec-2013
Assets 8,951,373 8,951,373 9,278,975
Debt 4,098,956 4,098,956 4,122,579
Net Assets/Debt 4,852,417 4,852,417 5,156,396
Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due
Paid After
30 days due
Owing Before
30 days due
Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.

Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Final Gazette dissolved following liquidation
Return of final meeting in a Members' voluntary winding up
Liquidators' statement of receipts and payments to 13 January 2023
Liquidators' statement of receipts and payments to 13 January 2022
Declaration of solvency
Registered office address changed from 30 Fenchurch Street London EC3M 3BD England to C/O Quantuma Advisory Limited High Holborn House 52-54 High Holborn London WC1V 6RL on 5 February 2021
Appointment of a voluntary liquidator
Resolutions
Confirmation statement made on 17 December 2020 with updates
Previous accounting period shortened from 31 October 2019 to 30 October 2019
Statement of capital on 19 October 2020
Statement by Directors
Solvency Statement dated 08/10/20
Resolutions
Termination of appointment of Derek Boyd Simpson as a director on 5 October 2020
Termination of appointment of Patrick Brian Francis Rowe as a director on 5 October 2020
Termination of appointment of Daniel Kenneth Burton as a director on 6 October 2020
Confirmation statement made on 17 December 2019 with no updates
Director's details changed for Mr John Anthony Mclaughlin on 28 February 2019
Change of details for ?What If! Holdings Limited as a person with significant control on 11 March 2019
Current accounting period extended from 30 September 2019 to 31 October 2019
Change of details for ?What If! Holdings Limited as a person with significant control on 6 April 2016
Registered office address changed from 5th Floor 89 New Bond Street London W1S 1DA England to 30 Fenchurch Street London EC3M 3BD on 11 March 2019
Appointment of Mr John Anthony Mclaughlin as a director on 28 February 2019
Appointment of Mr Daniel Kenneth Burton as a director on 28 February 2019

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