Company Overview
The Visit Usa Association (Uk) Limited is listed at the official companies registry as Active Private Limited By Guarantee Without Share Capital. The company was incorporated on Friday 16 January 1998, so this is a well established company. The Visit Usa Association (Uk) Limited has been in business for 28 years and 2 months. The accounts status is micro entity and the accounts are next due on Tuesday 31 March 2026.
Registered Address

2 Stephen Street, London, W1T 1AN
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Companies House Data
Company NameTHE VISIT USA ASSOCIATION (UK) LIMITED
Company Number03493894
Registered Office Address2 Stephen Street
 W1T 1AN
Company CategoryPrivate Limited By Guarantee Without Share Capital
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date16/01/1998
Accounting Reference Date Day30
Accounting Reference Date Month6
Accounts Next Due Date31/03/2027
Accounts Last Made Up Date30/06/2025
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date13/02/2017
Returns Last Made Up Date16/01/2016
Directors & Members
Show Resigned
Ivan Beacom - Director
(Irish, 54 years old, born December 1972)
Appointed 16 March 2022
 Active
Kevin Brett - Director
(British, 63 years old, born April 1963)
Appointed 15 March 2023
 Active
Lisa Cooper - Director
(British, 57 years old, born March 1969)
Appointed 01 March 2016
 Active
Brendon Croft - Director
(British, 42 years old, born February 1984)
Appointed 14 March 2024
 Active
Sharon Dawkins - Director
(British, 57 years old, born October 1969)
Appointed 12 March 2025
 Active
Katie Devereux - Director
(British, 44 years old, born April 1982)
Appointed 12 March 2025
 Active
Kirsty Dillury - Director
(British, 55 years old, born January 1971)
Appointed 11 March 2020
 Active
Andy Facer - Director
(British, 49 years old, born August 1977)
Appointed 11 March 2020
 Active
Julie Greenhill - Director
(British, 61 years old, born May 1965)
Appointed 11 March 2020
 Active
William Hall - Director
(British, 34 years old, born December 1992)
Appointed 12 March 2025
 Active
Secretaries
Show Resigned
Other Company Directorships
Ivan Beacom
No companies found
Kevin Brett
No companies found
Lisa Cooper
No companies found
Brendon Croft
No companies found
Sharon Dawkins
No companies found
Katie Devereux
No companies found
Kirsty Dillury
TRAVEL & TOURISM MARKETING LIMITED
TTM GROUP LIMITED
VVV GLOBAL MARKETING LIMITED
Andy Facer
No companies found
Julie Greenhill
GEC TR LTD
HORAN & CO LTD
William Hall
No companies found
Balance Sheet Unlock full report
Accounts Date 30-Jun-2025 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets 873 873 1,165
Current Assets 161,377 161,377 160,657
Creditors Due Within One Year 74,709 74,709 63,344
Working Cap 86,668 86,668 97,313
Total Assets Less Current Liabilities 87,541 87,541 98,478
Long-term Liabilities 0 0 0
Net Assets 87,541 87,541 98,478
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 87,541 87,541 98,478
Common Size Financial Analysis Unlock full report
Accounts Date 30-Jun-2025 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets 0.5% 0.5% 0.7%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 99.5% 99.5% 99.3%
Creditors Due Within One Year 46.0% 46.0% 39.1%
Net Current Assets Liabilities 53.4% 53.4% 60.1%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 54.0% 54.0% 60.9%
Capital Employed - - -
Total Assets Less Current Liabilities 54.0% 54.0% 60.9%
Financial Ratio Analysis Unlock full report
Accounts Date 30-Jun-2025 31-Dec-2021 31-Dec-2020
Liquidity Ratio 2.2 2.2 2.5
Solvency Ratio 2.2 2.2 2.6
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 30-Jun-2025 31-Dec-2021 31-Dec-2020
Assets 162,250 162,250 161,822
Debt 74,709 74,709 63,344
Net Assets/Debt 87,541 87,541 98,478

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet presents modest net assets. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around W1T 1AN
AVAORG LIMITED
2 Stephen Street, London, W1T 1AN
DRIVEN GLOBAL LIMITED
2 Stephen Street, 1st Floor, London, W1T 1AN
STRONG ROOTS FOOD COMPANY UK LIMITED
75B GREAT EASTERN STREET, LONDON, W1T 1AN
PLANT BASED FROZEN FOOD COMPANY LIMITED
2 Stephen Street, 2 Stephen Street, Floor 1, Office 1.09, London, W1T 1AN
Document Filings
Termination of appointment of Federica Cantarini as a director on 13 March 2026
Confirmation statement made on 12 November 2025 with no updates
Appointment of Miss Sharon Jane Dawkins as a director on 12 March 2025
Appointment of Mr William Charles Bayley Hall as a director on 12 March 2025
Appointment of Ms Katie Ann Devereux as a director on 12 March 2025
Termination of appointment of Nadia Clinton as a director on 19 February 2025
Termination of appointment of Ruby May Briggs as a director on 19 February 2025
Termination of appointment of Matthew Trevor Bates as a director on 19 February 2025
Confirmation statement made on 16 January 2025 with no updates
Appointment of Mr Brendon Croft as a director on 14 March 2024
Appointment of Ms Federica Cantarini as a director on 14 March 2024
Appointment of Mr Steven Harris as a director on 13 March 2024
Confirmation statement made on 16 January 2024 with no updates
Director's details changed for Mr Ian Christopher Beacom on 17 January 2024
Appointment of Mr Kevin John Brett as a director on 15 March 2023
Current accounting period extended from 31 December 2022 to 30 June 2023
Confirmation statement made on 16 January 2023 with no updates
Termination of appointment of Alain Rene Kasteleyn as a director on 1 July 2022
Appointment of Mr James Killick as a director on 16 March 2022
Appointment of Mr Ian Christopher Beacom as a director on 16 March 2022
Termination of appointment of Jonathan Andrew Sloan as a director on 16 March 2022
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