Company Overview
Link Consumer Strategies Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 05 November 2001, so this is a well established company. Link Consumer Strategies Limited has been in business for 24 years and 4 months. The accounts status is total exemption full and the accounts are next due on Wednesday 26 November 2025.
Registered Address

51-52 St. John's Square, London, EC1V 4JL
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Companies House Data
Company NameLINK CONSUMER STRATEGIES LIMITED
Company Number04316871
Registered Office Address51-52 St. John's Square
 EC1V 4JL
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date05/11/2001
Accounting Reference Date Day26
Accounting Reference Date Month2
Accounts Next Due Date26/11/2025
Accounts Last Made Up Date29/02/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date10/10/2016
Returns Last Made Up Date12/09/2015
Directors & Members
Show Resigned
Vivenne Southcott - Director
(British, 67 years old, born August 1959)
Appointed 05 November 2001
 Active
Rachel Turner - Director
(British, 55 years old, born June 1971)
Appointed 06 August 2024
 Active
Secretaries
Show Resigned
Johanna Kay - Secretary
(British)
Appointed 10 June 2008
 Active
Other Company Directorships
Vivenne Southcott
CONSUMER STRATEGIES LIMITED
LINK STRATEGIC RESEARCH UK LIMITED
STRATLINK LIMITED
Rachel Turner
No companies found
Balance Sheet Unlock full report
Accounts Date 29-Feb-2024 28-Feb-2022 28-Feb-2021
Balance Sheet
Fixed Assets 0 0 0
Current Assets 418,371 418,371 309,976
Creditors Due Within One Year 212,135 212,135 225,244
Working Cap 206,236 206,236 84,732
Total Assets Less Current Liabilities 206,236 206,236 84,732
Long-term Liabilities 36,667 36,667 50,000
Net Assets 169,569 169,569 34,732
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 169,569 169,569 34,732
Common Size Financial Analysis Unlock full report
Accounts Date 29-Feb-2024 28-Feb-2022 28-Feb-2021
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors 70.0% 70.0% 96.2%
Cash Bank In Hand 30.0% 30.0% 3.8%
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 50.7% 50.7% 72.7%
Net Current Assets Liabilities 49.3% 49.3% 27.3%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 40.5% 40.5% 11.2%
Capital Employed - - -
Total Assets Less Current Liabilities 49.3% 49.3% 27.3%
Financial Ratio Analysis Unlock full report
Accounts Date 29-Feb-2024 28-Feb-2022 28-Feb-2021
Liquidity Ratio 2.0 2.0 1.4
Solvency Ratio 1.7 1.7 1.1
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 29-Feb-2024 28-Feb-2022 28-Feb-2021
Assets 418,371 418,371 309,976
Debt 248,802 248,802 275,244
Net Assets/Debt 169,569 169,569 34,732

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations. The latest accounts are not up-to-date. Later accounts are now overdue. Late filing is not a positive factor. Analysis based on the latest figures available must be taken in the context that the figures are not up-to-date.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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LINK MEDIA SYSTEMS LIMITED
51-52 ST. JOHN'S SQUARE, LONDON, EC1V 4JL
CONSUMER STRATEGIES LIMITED
51-52 ST. JOHN'S SQUARE, LONDON, EC1V 4JL
DESIGN FORUM (UK) LIMITED
51-52 ST JOHNS SQUARE, LONDON, EC1V 4JL
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Document Filings
Confirmation statement made on 12 September 2025 with no updates
Previous accounting period shortened from 27 February 2024 to 26 February 2024
Confirmation statement made on 12 September 2024 with no updates
Appointment of Miss Rachel Judith Turner as a director on 6 August 2024
Compulsory strike-off action has been discontinued
Compulsory strike-off action has been suspended
First Gazette notice for compulsory strike-off
Confirmation statement made on 12 September 2023 with no updates
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 12 September 2022 with no updates
Previous accounting period shortened from 28 February 2021 to 27 February 2021
Director's details changed for Ms Vivenne Louise Southcott on 11 October 2021
Confirmation statement made on 12 September 2021 with no updates
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 12 September 2020 with no updates
Confirmation statement made on 12 September 2019 with no updates
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