Company Overview
Affiliate Advantage Limited is a Dissolved Private Limited Company.
Registered Address

72 Charlotte Street, London, W1T 4QQ
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Companies House Data
Company NameAFFILIATE ADVANTAGE LIMITED
Company Number04824616
Registered Office Address72 Charlotte Street
 W1T 4QQ
Company CategoryPrivate Limited Company
Company StatusDissolved
Country of OriginUnited Kingdom
Incorporation Date08/07/2003
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2024
Accounts Last Made Up Date31/12/2022
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date05/08/2016
Returns Last Made Up Date08/07/2015
Directors & Members
Show Resigned
Louise Shaw - Director
(British, 58 years old, born September 1968)
Appointed 01 April 2014
 Active
Benjamin Shaw - Director
(British, 53 years old, born March 1973)
Appointed 19 July 2017
 Active
Secretaries
Show Resigned
Louise Shaw - Secretary
(British)
Appointed 12 August 2005
 Active
Other Company Directorships
Louise Shaw
HNW AKAL LIMITED
HNW CAP D LIMITED
HNW CATFORD LIMITED
HNW EUROSIPS LIMITED
HNW FLACKWELL LIMITED
HNW GOLDSTEIN LIMITED
HNW LENDING LIMITED
HNW MOUNT STREET LIMITED
HNW NEWCO1 LIMITED
HNW SALISBURY ROAD LIMITED
HNW SECURITY AGENT LIMITED
HNW WALSH LIMITED
JOABLA LTD
Benjamin Shaw
A.T.H. ALDEN LIMITED
ALDEN (METAL FITTINGS) LIMITED
ALDEN TRADING (MANCHESTER) LIMITED
HAVENPARK LIMITED
HNW AKAL LIMITED
HNW CAP D LIMITED
HNW CATFORD LIMITED
HNW EUROSIPS LIMITED
HNW FLACKWELL LIMITED
HNW GOLDSTEIN LIMITED
HNW LENDING LIMITED
HNW LOANCO LIMITED
HNW MOUNT STREET LIMITED
HNW NEWCO1 LIMITED
HNW SALISBURY ROAD LIMITED
HNW SECURITY AGENT LIMITED
HNW WALSH LIMITED
JOABLA EASTBOURNE LIMITED
JOABLA LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets 0 0 0
Current Assets 49,939 49,687 49,972
Creditors Due Within One Year 0 0 535
Working Cap 49,939 49,687 49,437
Total Assets Less Current Liabilities 49,939 49,687 49,437
Long-term Liabilities 0 0 0
Net Assets 49,939 49,687 49,437
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 49,939 49,687 49,437
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 0.0% 0.0% 1.1%
Net Current Assets Liabilities 100.0% 100.0% 98.9%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 100.0% 100.0% 98.9%
Capital Employed - - -
Total Assets Less Current Liabilities 100.0% 100.0% 98.9%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Liquidity Ratio 49939.0 49687.0 93.4
Solvency Ratio ∞ ∞ 93.4
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2022 31-Dec-2021 31-Dec-2020
Assets 49,939 49,687 49,972
Debt 0 0 535
Net Assets/Debt 49,939 49,687 49,437
Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around W1T 4QQ
HNW CAP D LIMITED
72 Charlotte Street, London, W1T 4QQ
HNW SECURITY AGENT LIMITED
72 Charlotte Street, London, W1T 4QQ
HNW CATFORD LIMITED
72 Charlotte Street, London, W1T 4QQ
HNW GOLDSTEIN LIMITED
72 Charlotte Street, London, W1T 4QQ
HAWES PRICE LIMITED
SWAN HOUSE FIRST FLOOR, 9 QUEEN'S ROAD, BRENTWOOD, ESSEX, W1T 4QQ
HNW EUROSIPS LIMITED
72 Charlotte Street, London, W1T 4QQ
HNW SALISBURY ROAD LIMITED
72 Charlotte Street, London, W1T 4QQ
HOT POT DIGITAL LTD
SEVENTH FLOOR, 1 KINGSWAY, LONDON, W1T 4QQ
HNW MOUNT STREET LIMITED
72 Charlotte Street, London, W1T 4QQ
HNW WALSH LIMITED
72 Charlotte Street, London, W1T 4QQ
Document Filings
Final Gazette dissolved via voluntary strike-off
First Gazette notice for voluntary strike-off
Application to strike the company off the register
Confirmation statement made on 10 October 2022 with no updates
Confirmation statement made on 10 October 2021 with no updates
Confirmation statement made on 10 October 2020 with no updates
Secretary's details changed for Mrs Louise Melissa Shaw on 4 February 2020
Registered office address changed from Unit a 7 Clifton Hill London NW8 0QE to 72 Charlotte Street London W1T 4QQ on 4 February 2020
Confirmation statement made on 10 October 2019 with updates
Confirmation statement made on 10 October 2018 with updates
Confirmation statement made on 8 July 2018 with no updates
Notification of Benjamin Ewan Shaw as a person with significant control on 6 April 2016
Confirmation statement made on 8 July 2017 with no updates
Appointment of Mr Benjamin Ewan Shaw as a director on 19 July 2017
Confirmation statement made on 8 July 2016 with updates
Annual return made up to 8 July 2015 with full list of shareholders
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