Company Overview
Real Ideas Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 21 November 2003, so this is a well established company. Real Ideas Limited has been in business for 22 years and 4 months. The accounts status is total exemption full and the accounts are next due on Saturday 31 October 2026.
Registered Address

314 Regents Park Road, Finchley, London, N3 2JX
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Companies House Data
Company NameREAL IDEAS LIMITED
Company Number04972088
Registered Office Address314 Regents Park Road
 Finchley
 N3 2JX
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date21/11/2003
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2026
Accounts Last Made Up Date31/01/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date18/12/2016
Returns Last Made Up Date20/11/2015
Directors & Members
Show Resigned
Andrew Samuels - Director
(British, 57 years old, born March 1969)
Appointed 29 April 2005
 Active
Toni Samuels - Director
(British, 86 years old, born March 1940)
Appointed 29 April 2005
 Active
Bernard Samuels - Director
(British, 91 years old, born April 1935)
Appointed 29 April 2005
 Active
Secretaries
Show Resigned
Other Company Directorships
Andrew Samuels
27 THE LITTLE BOLTONS (LONDON) LIMITED
315 REGENTS PARK ROAD LIMITED
33 THE LITTLE BOLTONS FREEHOLD LIMITED
36 HARRINGTON GARDENS HEADLEASE LIMITED
ASSAM FINANCE LIMITED
BERRYGLEN LIMITED
BESTDIRECT LIMITED
CORLAND LIMITED
CROSSWAYS ENTERPRISES LIMITED
DANCASTLE FINANCE LIMITED
DEALSHARE LIMITED
EVERYCHANCE LIMITED
FOURMOST FINANCE LIMITED
GRANGEWEST LIMITED
GRANITE PROPERTY TRADING LIMITED
HIGHPILLAR LIMITED
JOGID LIMITED
LACY HOMES LIMITED
MANAGEMORE LIMITED
MILSAM FINANCE LIMITED
MOORQUEST LIMITED
PENGEPOND LIMITED
PRIMEFAST LIMITED
RONVILLE SECURITIES LIMITED
STRATFORD TOWERS LTD
STREAMWAIN FINANCE LIMITED
TAXI CAB RENTALS LIMITED
TESTOSTERHOMES LIMITED
TOPSPUR LIMITED
WEST LONDON FINANCE LTD
WIDESCOPE LIMITED
Toni Samuels
315 REGENTS PARK ROAD LIMITED
B.M. SAMUELS FINANCE GROUP LTD
B.M.SAMUELS LTD
FINESTATUS LIMITED
MOORQUEST LIMITED
NORTHWAY SECURITIES LIMITED
PEDRIAN LIMITED
WATERFORD FINANCIAL SERVICES LIMITED
Bernard Samuels
27 THE LITTLE BOLTONS (LONDON) LIMITED
30 THE LITTLE BOLTONS LIMITED
315 REGENTS PARK ROAD LIMITED
33 THE LITTLE BOLTONS FREEHOLD LIMITED
ALANDALE SECURITIES LIMITED
ASSAM FINANCE LIMITED
B.M. SAMUELS FINANCE GROUP LTD
BALFOUR FINANCIAL SERVICES LIMITED
BESTDIRECT LIMITED
BINDFARE LIMITED
BROOKCHASE LIMITED
CROSSWAYS ENTERPRISES LIMITED
DEERHOLME LIMITED
EVERYCHANCE LIMITED
EXECUTIVE ENTERPRISES LIMITED
FINESTATUS LIMITED
FIRMFACT LIMITED
GEMFORCE INVESTMENTS LIMITED
GRANDPLACE LIMITED
GRANITE PROPERTY TRADING LIMITED
GRANT FINANCING AND GUARANTEES LIMITED
HIGHPILLAR LIMITED
KIMRON MORTGAGE & FINANCE LIMITED
LANSMOUNT LIMITED
MARKHILL LIMITED
SAMUELS MORTGAGE MANAGEMENT LIMITED
TAKEOVER LIMITED
TAXI CAB RENTALS LIMITED
TOPSPUR LIMITED
VOLUMESTART
WATERFORD FINANCIAL SERVICES LIMITED
WIDESCOPE LIMITED
WISPCARE LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Balance Sheet
Fixed Assets 6,000,000 6,000,000 6,000,000
Current Assets 382,973 382,973 320,709
Creditors Due Within One Year 2,857,161 2,857,161 3,010,644
Working Cap -2,474,188 -2,474,188 -2,689,935
Total Assets Less Current Liabilities 3,525,812 3,525,812 3,310,065
Long-term Liabilities 3,525,712 3,525,712 3,309,965
Net Assets 100 100 100
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 100 100 100
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Tangible Fixed Assets - - -
Fixed Assets 94.0% 94.0% 94.9%
Stocks Inventory - - -
Debtors 1.7% 1.7% 2.0%
Cash Bank In Hand 4.3% 4.3% 3.1%
Current Assets 6.0% 6.0% 5.1%
Creditors Due Within One Year 44.8% 44.8% 47.6%
Net Current Assets Liabilities -38.8% -38.8% -42.6%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 0.0% 0.0% 0.0%
Capital Employed - - -
Total Assets Less Current Liabilities 55.2% 55.2% 52.4%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Liquidity Ratio 0.1 0.1 0.1
Solvency Ratio 1.0 1.0 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 7
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 6
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Jan-2023 31-Jan-2022
Assets 6,382,973 6,382,973 6,320,709
Debt 6,382,873 6,382,873 6,320,609
Net Assets/Debt 100 100 100

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet displays a very modest amount of net assets. For the size of the company as inferred by the balance sheet the amount of net assets represents a relatively small margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 10 November 2025 with updates
Confirmation statement made on 20 November 2024 with updates
Confirmation statement made on 20 November 2023 with updates
Director's details changed for Mrs Toni Valerie Samuels on 1 November 2023
Director's details changed for Mr Bernard Maurice Samuels on 1 November 2023
Change of details for B M Samuels Finance Group Plc as a person with significant control on 3 January 2023
Director's details changed for Mr Andrew Darren Samuels on 1 August 2023
Director's details changed for Mrs Toni Valerie Samuels on 15 December 2022
Director's details changed for Mr Bernard Maurice Samuels on 15 December 2022
Director's details changed for Mr Andrew Darren Samuels on 15 December 2022
Confirmation statement made on 20 November 2022 with no updates
Change of details for B M Samuels Finance Group Plc as a person with significant control on 20 November 2022
Satisfaction of charge 049720880005 in full
Satisfaction of charge 049720880006 in full
Registration of charge 049720880007, created on 20 May 2022
Satisfaction of charge 2 in full
Satisfaction of charge 3 in full
Satisfaction of charge 4 in full
Confirmation statement made on 20 November 2021 with no updates
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