Company Overview
Sense Marketing Services Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 13 December 2004, so this is a well established company. Sense Marketing Services Limited has been in business for 21 years and 3 months. The accounts status is total exemption full and the accounts are next due on Wednesday 30 September 2026.
Registered Address

10 Queen Street Place, London, EC4R 1AG
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Companies House Data
Company NameSENSE MARKETING SERVICES LIMITED
Company Number05312072
Registered Office Address10 Queen Street Place
 EC4R 1AG
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date13/12/2004
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date10/01/2017
Returns Last Made Up Date13/12/2015
Directors & Members
Show Resigned
Nicholas Adams - Director
(British, 53 years old, born August 1973)
Appointed 13 December 2004
 Active
Sarah Priestman - Director
(British, 46 years old, born May 1980)
Appointed 04 January 2011
 Active
Secretaries
Show Resigned
Nicholas Adams - Secretary
(Other)
Appointed 06 November 2008
 Active
Other Company Directorships
Nicholas Adams
EVENT WAREHOUSING AND LOGISTICS LIMITED
EVENT WAREHOUSING HOLDINGS LIMITED
SENSE GROUP EBT LIMITED
SENSE HOLDING GROUP LIMITED
SENSE TOPCO LIMITED
Sarah Priestman
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets 9,731 9,731 29,684
Current Assets 3,005,649 3,005,649 3,017,523
Creditors Due Within One Year 884,691 884,691 930,377
Working Cap 2,120,958 2,120,958 2,087,146
Total Assets Less Current Liabilities 2,130,689 2,130,689 2,116,830
Long-term Liabilities 350,000 350,000 351,943
Net Assets 1,780,689 1,780,689 1,764,887
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 1,780,689 1,780,689 1,764,887
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets 0.3% 0.3% 1.0%
Stocks Inventory - - -
Debtors 45.5% 45.5% 42.7%
Cash Bank In Hand 54.1% 54.1% 56.4%
Current Assets 99.7% 99.7% 99.0%
Creditors Due Within One Year 29.3% 29.3% 30.5%
Net Current Assets Liabilities 70.3% 70.3% 68.5%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 59.1% 59.1% 57.9%
Capital Employed - - -
Total Assets Less Current Liabilities 70.7% 70.7% 69.5%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Liquidity Ratio 3.4 3.4 3.2
Solvency Ratio 2.4 2.4 2.4
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 2
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 1
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Assets 3,015,380 3,015,380 3,047,207
Debt 1,234,691 1,234,691 1,282,320
Net Assets/Debt 1,780,689 1,780,689 1,764,887

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around EC4R 1AG
No other companies found in the same location
Document Filings
Confirmation statement made on 13 December 2025 with no updates
Confirmation statement made on 13 December 2024 with no updates
Confirmation statement made on 13 December 2023 with no updates
Termination of appointment of Sally Elizabeth Mclaren as a director on 6 October 2023
Director's details changed for Miss Sarah Lisa Priestman on 5 September 2022
Termination of appointment of Sally Louise O'brien as a director on 5 January 2023
Confirmation statement made on 13 December 2022 with no updates
Confirmation statement made on 13 December 2021 with no updates
Change of details for Sense Holding Group Limited as a person with significant control on 18 December 2017
Director's details changed for Miss Sarah Lisa Priestman on 11 June 2021
Director's details changed for Mrs Sally Louise O'brien on 11 June 2021
Director's details changed for Sally Elizabeth Mclaren on 11 June 2021
Secretary's details changed for Mr Nicholas Andrew Vassall Adams on 11 June 2021
Director's details changed for Mr Nicholas Andrew Vassall Adams on 11 June 2021
Termination of appointment of Louise Ellen Garrod as a director on 8 July 2021
Confirmation statement made on 13 December 2020 with no updates
Registration of charge 053120720002, created on 13 August 2020
Confirmation statement made on 13 December 2019 with no updates
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