Company Overview
Assurant Direct Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Sunday 20 March 2005, so this is a well established company. Assurant Direct Limited has been in business for 21 years. The accounts status is group and the accounts are next due on Wednesday 30 September 2026.
Registered Address

Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1 6UN
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Companies House Data
Company NameASSURANT DIRECT LIMITED
Company Number05399683
Registered Office AddressEmerald Buildings
 Westmere Drive
 CW1 6UN
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date20/03/2005
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryGROUP
Returns Next Due Date17/04/2017
Returns Last Made Up Date20/03/2016
Previous Company NameChanged Date
SWANSURE DIRECT LIMITED11 Jun 2008
Directors & Members
Show Resigned
Charlotte Hyldon - Director
(British, 52 years old, born March 1974)
Appointed 31 March 2025
 Active
Timothy MacHin - Director
(British, 40 years old, born March 1986)
Appointed 31 March 2025
 Active
Felipe Trevino - Director
(Mexican, 62 years old, born October 1964)
Appointed 31 March 2025
 Active
Secretaries
Show Resigned
Natalie Paddock - Secretary
Appointed 23 October 2014
 Active
Other Company Directorships
Charlotte Hyldon
No companies found
Timothy MacHin
ASSURANT CO. (NI), LTD
ASSURANT CO. (PG UK), LTD
ASSURANT CO., LTD.
ASSURANT DEVICE CARE LIMITED
ASSURANT GENERAL INSURANCE LIMITED
ASSURANT INTERMEDIARY LIMITED
ISMASH CANARY WHARF LIMITED
ISMASH KEN HIGH LIMITED
ISMASH LIMITED
ISMASH UK TRADING LIMITED
LIFESTYLE SERVICES GROUP LIMITED
LONDON GENERAL INSURANCE COMPANY LIMITED
TWG SERVICES LIMITED
Felipe Trevino
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2014 31-Dec-2013
Balance Sheet
Fixed Assets 0 0 0
Current Assets 6,847,411 6,847,411 1,626,016
Creditors Due Within One Year 6,405,919 6,405,919 2,780,100
Working Cap 441,492 441,492 -1,154,084
Total Assets Less Current Liabilities 441,492 441,492 -1,154,084
Long-term Liabilities 0 0 0
Net Assets 441,492 441,492 -1,154,084
Share Capital & Reserves
Share Cap 3,375,001 3,375,001 75,001
Profit & Loss Reserves -2,933,509 -2,933,509 -1,229,085
Other Reserves 0 0 0
Shareholders Funds 441,492 441,492 -1,154,084
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2014 31-Dec-2013
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory 0.0% 0.0% 0.0%
Debtors 6.5% 6.5% 57.5%
Cash Bank In Hand 1.6% 1.6% 42.5%
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 93.6% 93.6% 171.0%
Net Current Assets Liabilities 6.4% 6.4% -71.0%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 6.4% 6.4% -71.0%
Called Up Share Capital 49.3% 49.3% 4.6%
Share Capital Allotted Called Up Paid 49.3% 49.3% 4.6%
Profit Loss Account Reserve -42.8% -42.8% -75.6%
Shareholder Funds 6.4% 6.4% -71.0%
Capital Employed - - -
Total Assets Less Current Liabilities 6.4% 6.4% -71.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2014 31-Dec-2013
Liquidity Ratio 1.1 1.1 0.6
Solvency Ratio 1.1 1.1 0.6
Reserves to Assets -0.4 -0.4 -0.8
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2014 31-Dec-2013
Assets 6,847,411 6,847,411 1,626,016
Debt 6,405,919 6,405,919 2,780,100
Net Assets/Debt 441,492 441,492 -1,154,084

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The current section of the balance sheet has positive working capital. We would normally consider this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company as inferred by the balance sheet the amount of net assets represents a moderate margin of cover over total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around CW1 6UN
ASSURANT GLOBAL HOLDINGS, LTD.
Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1 6UN
Document Filings
Confirmation statement made on 25 March 2026 with updates
Amended group of companies' accounts made up to 31 December 2024
Amended group of companies' accounts made up to 31 December 2024
Amended group of companies' accounts made up to 31 December 2024
Amended group of companies' accounts made up to 31 December 2024
Appointment of Mr Timothy Machin as a director on 31 March 2025
Appointment of Mr Felipe Sanchez Trevino as a director on 31 March 2025
Appointment of Mrs Charlotte Isabel Catherine Hyldon as a director on 31 March 2025
Termination of appointment of Christian Wesley Formby Hernandez as a director on 31 March 2025
Confirmation statement made on 25 March 2025 with updates
Termination of appointment of Christopher Woolnough as a director on 1 August 2024
Director's details changed for Director Christopher Woolnough on 27 March 2024
Confirmation statement made on 25 March 2024 with updates
Appointment of Director Christopher Woolnough as a director on 1 January 2024
Confirmation statement made on 20 March 2023 with updates
Change of details for Assurant, Inc. as a person with significant control on 1 January 2023
Termination of appointment of Claude Kwasi Sarfo-Agyare as a director on 20 December 2022
Statement of capital on 19 October 2022
Resolutions
Solvency Statement dated 17/10/22
Statement by Directors
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