Company Overview
Optimizely Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 22 January 2007, so this is a well established company. Optimizely Ltd has been in business for 19 years and 2 months. The accounts status is full and the accounts are next due on Wednesday 30 September 2026.
Registered Address

60 St Martins Lane, 4Th Floor, Covent Garden, London, WC2N 4JS
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Companies House Data
Company NameOPTIMIZELY LTD
Company Number06060169
Registered Office Address60 St Martins Lane, 4th Floor
 Covent Garden
 WC2N 4JS
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date22/01/2007
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryFULL
Returns Next Due Date19/02/2017
Returns Last Made Up Date22/01/2016
Previous Company NameChanged Date
EPISERVER UK LIMITED17 Jan 2023
PEERIUS LTD18 Mar 2019
KAY MEDIA SERVICES LIMITED21 Jan 2008
Directors & Members
Show Resigned
Christopher Bayliss - Director
(Australian, 68 years old, born November 1958)
Appointed 17 October 2022
 Active
Myles Johnson - Director
(British, 53 years old, born January 1973)
Appointed 09 June 2017
 Active
Brodies Secretarial Services Limited - Secretary
Appointed 30 August 2016
 Active
Secretaries
Show Resigned
Brodies Secretarial Services Limited - Secretary
Appointed 30 August 2016
 Active
Other Company Directorships
Christopher Bayliss
No companies found
Myles Johnson
IDIO LIMITED
NEWSCRED LTD.
OPTIMIZELY UK LTD
PEERIUS LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Balance Sheet
Fixed Assets 251,781 251,781 260,477
Current Assets 40,640,835 40,640,835 36,186,251
Creditors Due Within One Year 52,946,533 52,946,533 44,061,929
Working Cap -12,305,698 -12,305,698 -7,875,678
Total Assets Less Current Liabilities -12,053,917 -12,053,917 -7,615,201
Long-term Liabilities 3,257,569 3,257,569 3,257,569
Net Assets -15,311,486 -15,311,486 -10,872,770
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds -15,311,486 -15,311,486 -10,872,770
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Tangible Fixed Assets - - -
Fixed Assets 0.6% 0.6% 0.7%
Stocks Inventory - - -
Debtors 55.7% 55.7% 50.4%
Cash Bank In Hand 0.2% 0.2% 0.6%
Current Assets 99.4% 99.4% 99.3%
Creditors Due Within One Year 129.5% 129.5% 120.9%
Net Current Assets Liabilities -30.1% -30.1% -21.6%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds -37.4% -37.4% -29.8%
Capital Employed - - -
Total Assets Less Current Liabilities -29.5% -29.5% -20.9%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Liquidity Ratio 0.8 0.8 0.8
Solvency Ratio 0.7 0.7 0.8
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 8
Mortgages Outstanding 1
Mortgages Part Satisfied 0
Mortgages Satisfied 7
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Assets 40,892,616 40,892,616 36,446,728
Debt 56,204,102 56,204,102 47,319,498
Net Assets/Debt -15,311,486 -15,311,486 -10,872,770

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 22 January 2026 with no updates
Termination of appointment of Alexander Atzberger as a director on 2 January 2026
Director's details changed for Mr Christopher Bayliss on 6 February 2026
Director's details changed for Mr Christopher Bayliss on 5 February 2026
Cessation of Jeff Horing as a person with significant control on 5 February 2026
Notification of a person with significant control statement
Confirmation statement made on 22 January 2025 with no updates
Director's details changed for Mr Christopher Bayliss on 23 January 2025
Registered office address changed from 3rd Floor Cargo Works, Enterprise House 1-2 Hatfields London SE1 9PG United Kingdom to 60 st Martins Lane, 4th Floor Covent Garden London WC2N 4JS on 10 December 2024
Satisfaction of charge 060601690007 in full
Registration of charge 060601690008, created on 30 October 2024
Confirmation statement made on 22 January 2024 with updates
Director's details changed for Mr Christopher Bayliss on 22 January 2024
Confirmation statement made on 22 January 2023 with updates
Certificate of change of name
Termination of appointment of Peter Pak-Shum Yeung as a secretary on 17 October 2022
Appointment of Mr Christopher Bayliss as a director on 17 October 2022
Termination of appointment of Peter Pak-Shum Yeung as a director on 17 October 2022
Confirmation statement made on 22 January 2022 with no updates
Secretary's details changed for Brodies Secretarial Services Limited on 18 January 2022
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