Company Overview
Heart Of The Country Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 08 December 2008, so this is a well established company. Heart Of The Country Ltd has been in business for 17 years and 3 months. The accounts status is total exemption full and the accounts are next due on Wednesday 30 September 2026.
Registered Address

1 Heart Of The Country, London Road, Lichfield, Staffordshire, WS14 9QR
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Companies House Data
Company NameHEART OF THE COUNTRY LTD
Company Number06767723
Registered Office Address1 Heart Of The Country
 London Road
 WS14 9QR
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date08/12/2008
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date05/01/2017
Returns Last Made Up Date08/12/2015
Directors & Members
Toby Stubbs - Director
(British, 46 years old, born January 1980)
Appointed 08 December 2008
Active
Lesley Stubbs - Director
(Canadian, 74 years old, born January 1952)
Appointed 08 March 2016
Active
Simon Stubbs - Director
(British, 77 years old, born May 1949)
Appointed 08 March 2016
Active
Ben Stubbs - Director
(British, 48 years old, born May 1978)
Appointed 08 December 2008
Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Toby Stubbs
No companies found
Lesley Stubbs
No companies found
Simon Stubbs
No companies found
Ben Stubbs
No companies found
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Balance Sheet
Fixed Assets 250,332 250,332 264,762
Current Assets 774,065 774,065 957,354
Creditors Due Within One Year 195,795 195,795 355,754
Working Cap 578,270 578,270 601,600
Total Assets Less Current Liabilities 828,602 828,602 866,362
Long-term Liabilities 0 0 14,515
Net Assets 828,602 828,602 851,847
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 828,602 828,602 851,847
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Tangible Fixed Assets - - -
Fixed Assets 24.4% 24.4% 21.7%
Stocks Inventory - - -
Debtors 2.7% 2.7% 23.0%
Cash Bank In Hand 32.9% 32.9% 42.1%
Current Assets 75.6% 75.6% 78.3%
Creditors Due Within One Year 19.1% 19.1% 29.1%
Net Current Assets Liabilities 56.4% 56.4% 49.2%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 80.9% 80.9% 69.7%
Capital Employed - - -
Total Assets Less Current Liabilities 80.9% 80.9% 70.9%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Liquidity Ratio 4.0 4.0 2.7
Solvency Ratio 5.2 5.2 3.3
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2022 31-Dec-2021
Assets 1,024,397 1,024,397 1,222,116
Debt 195,795 195,795 370,269
Net Assets/Debt 828,602 828,602 851,847

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due
Paid After
30 days due
Owing Before
30 days due
Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.

Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around WS14 9QR
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LA MAISON BLEUE LTD
UNIT 16 HEART OF THE COUNTRY VILLAGE, LONDON ROAD, SWINFEN, STAFFORDSHIRE, WS14 9QR
THE BARN AT SWINFEN LTD
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S.K. EYEWEAR LTD
Units 8 & 9 Heart Of The Country Village, London Road Swinfen, Lichfield, Staffordshire, WS14 9QR
THE BARN AT SWINFEN 2015 LTD
The Barn At Swinfen Heart Of The Country, London Road, Swinfen, Staffordshire, WS14 9QR
ANTHONY JOHN SALONS LIMITED
UNIT 18 HEART OF THE COUNTRY VILLAGE, SWINFEN, LICHFIELD, STAFFS, WS14 9QR
THE FIREPLACE & STOVE COMPANY LTD
UNIT 21 HEART OF THE COUNTRY SHOPPING VILLAGE, SWINFEN, LICHFIELD, STAFFORDSHIRE, WS14 9QR
CLAIRE'S CRAFTHOUSE LIMITED
79 Caroline Street, Birmingham, WS14 9QR
Document Filings
Confirmation statement made on 8 December 2025 with no updates
Confirmation statement made on 8 December 2024 with no updates
Confirmation statement made on 8 December 2023 with no updates
Confirmation statement made on 8 December 2022 with no updates
Confirmation statement made on 8 December 2021 with updates
Confirmation statement made on 8 December 2020 with updates
Notification of Toby Stubbs as a person with significant control on 8 December 2016
Confirmation statement made on 8 December 2019 with no updates
Confirmation statement made on 8 December 2018 with no updates
Confirmation statement made on 8 December 2017 with no updates
Confirmation statement made on

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