Company Overview
Blue Square Marketing Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Wednesday 21 January 2009, so this is a well established company. Blue Square Marketing Limited has been in business for 17 years and 2 months. The accounts status is medium and the accounts are next due on Wednesday 30 September 2026.
Registered Address

Tate House, Watermark Way, Hertford, Hertfordshire, SG13 7TZ
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Companies House Data
Company NameBLUE SQUARE MARKETING LIMITED
Company Number06797461
Registered Office AddressTate House
 Watermark Way
 SG13 7TZ
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date21/01/2009
Accounting Reference Date Day31
Accounting Reference Date Month12
Accounts Next Due Date30/09/2026
Accounts Last Made Up Date31/12/2024
Accounts Account CategoryMEDIUM
Returns Next Due Date14/11/2016
Returns Last Made Up Date17/10/2015
Directors & Members
Show Resigned
Neil Avery - Director
(British, 62 years old, born November 1964)
Appointed 22 January 2011
 Active
Neil Grimson - Director
(British, 67 years old, born November 1959)
Appointed 10 January 2020
 Active
Andrew Leaver - Director
(British, 48 years old, born May 1978)
Appointed 01 April 2019
 Active
Secretaries
Show Resigned
Other Company Directorships
Neil Avery
AVERY ASSOCIATES LIMITED
AVERY FIELD MARKETING LIMITED
BRAND PARTNERSHIP GROUP LIMITED
BX VENTURES LIMITED
CREATIVE MONSTER LIMITED
ENGAGE PULSE LTD
EXPERTS YOUR WAY LIMITED
FABLEHURST LIMITED
GET MISSION LIMITED
KRU LIVE LIMITED
LINEARVEY LIMITED
MONSTER DIGITAL LTD
MONSTER EVENTS LTD
MONSTER HOLDINGS LTD
MONSTER RETAIL LTD
NEXUS CONNECTED GROUP LIMITED
NEXUS CONNECTED LIMITED
ONLIVE EVENTS LIMITED
RETAIL GAMING LIMITED
RETAIL MARKETING EUROPE LIMITED
RETAIL MARKETING GROUP LIMITED
SPACE RETAIL GROUP LTD
TACITUS LIMITED
THESQUAREGROUP LIMITED
Neil Grimson
A K PINNOCK LIMITED
ALBAN WALLACE LIMITED
BOOGALOO BOOGIE LIMITED
BROTHERHOOD OF CHUNK LIMITED
CATHMAR LIMITED
COLT WATER MANAGEMENT SERVICES LIMITED
CREATIVE MONSTER LIMITED
DINKY DANCERS LIMITED
DLG CONSULTING LIMITED
ENGAGE PULSE LTD
EXPERTS YOUR WAY LIMITED
FIRST4LABELS LIMITED
FIT AND FANTASTIC LIMITED
HILL TRIBE CONSULTANCY LIMITED
KIDDIYOGA LIMITED
LABOREM LIMITED
LONGMIRE PROPERTIES LIMITED
MEADOW VEHICLES LIMITED
MONSTER RETAIL LTD
MR GREEN LAWN CARE LIMITED
NEXUS CONNECTED GROUP LIMITED
NEXUS CONNECTED LIMITED
NH FURNITURE LIMITED
ROY PINNOCK & CO LLP
SHELLWOOD HOMES LIMITED
SPACE RETAIL GROUP LTD
THE SMALL CUPCAKE COMPANY LIMITED
WINE 4 ALL SEASONS LIMITED
WREN ACCOUNTING LIMITED
Andrew Leaver
BRAND PARTNERSHIP GROUP LIMITED
BRANDIN LIMITED
BRIDGE STRATEGY & ANALYTICS LTD
BX VENTURES LIMITED
CREATIVE MONSTER LIMITED
ENGAGE PULSE LTD
EXPERTS YOUR WAY LIMITED
FRATELLI X LTD
GET MISSION LIMITED
II HOLDING LIMITED
KRU LIVE LIMITED
MONSTER DIGITAL LTD
MONSTER RETAIL LTD
SPACE RETAIL GROUP LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Balance Sheet
Fixed Assets - - 33,153
Current Assets - - 14,137,803
Creditors Due Within One Year - - 3,285,303
Working Cap - - 10,852,500
Total Assets Less Current Liabilities - - 10,885,653
Long-term Liabilities - - 10,885,616
Net Assets - - 37
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds - - 37
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Tangible Fixed Assets - - -
Fixed Assets - - 0.2%
Stocks Inventory - - -
Debtors - - 58.5%
Cash Bank In Hand - - 41.3%
Current Assets - - 99.8%
Creditors Due Within One Year - - 23.2%
Net Current Assets Liabilities - - 76.6%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds - - 0.0%
Capital Employed - - -
Total Assets Less Current Liabilities - - 76.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Liquidity Ratio 0.0 0.0 4.3
Solvency Ratio - - 1.0
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2024 31-Dec-2021 31-Dec-2020
Assets - - 14,170,956
Debt - - 14,170,919
Net Assets/Debt - - 37

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Total reserves including retained profitability and movement in reserves has some deficiency.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Total reserves including retained profitability and movement in reserves has some deficiency.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Total reserves including retained profitability and movement in reserves has some deficiency.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Director's details changed for Mr Andrew John Leaver on 25 November 2025
Director's details changed for Mr Neil Bernard Stuart Grimson on 25 November 2025
Director's details changed for Mr Neil Graham Avery on 25 November 2025
Change of details for Brand Partnership Group Limited as a person with significant control on 24 November 2025
Registered office address changed from Tate House Watermark Way Hertford Hertfordshire SG13 7TZ to 10 East Road London N1 6AD on 24 November 2025
Confirmation statement made on 20 October 2025 with updates
Change of details for Brand Partnership Group Limited as a person with significant control on 22 April 2025
Confirmation statement made on 20 October 2024 with updates
Confirmation statement made on 20 October 2023 with no updates
Amended full accounts made up to 31 December 2021
Confirmation statement made on 20 October 2022 with updates
Confirmation statement made on 20 October 2021 with updates
Change of details for Brand Agency Group Limited as a person with significant control on 4 October 2021
Change of details for Blue Square Group Limited as a person with significant control on 20 September 2021
Confirmation statement made on 18 November 2020 with updates
Appointment of Mr Neil Bernard Stuart Grimson as a director on 10 January 2020
Notification of Blue Square Group Limited as a person with significant control on 12 December 2019
Cessation of Neil Graham Avery as a person with significant control on 12 December 2019
Confirmation statement made on 18 November 2019 with updates
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