Company Overview
Story Events Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Monday 11 October 2010, so this is a well established company. Story Events Ltd has been in business for 15 years and 5 months. The accounts status is small and the accounts are next due on Sunday 31 May 2026.
Registered Address

Unit 10 Deptford Trading Estate, Blackhorse Road, London, SE8 5HY
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Companies House Data
Company NameSTORY EVENTS LTD
Company Number07402362
Registered Office AddressUnit 10 Deptford Trading Estate
 Blackhorse Road
 SE8 5HY
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date11/10/2010
Accounting Reference Date Day31
Accounting Reference Date Month8
Accounts Next Due Date31/05/2026
Accounts Last Made Up Date31/08/2024
Accounts Account CategorySMALL
Returns Next Due Date08/11/2016
Returns Last Made Up Date11/10/2015
Previous Company NameChanged Date
SMART LIVE LIMITED10 Aug 2023
THE FULL EFFECT LIMITED04 Jul 2013
BEDFORD EVENTS LIMITED18 Oct 2010
Directors & Members
Show Resigned
John Lawson - Director
(British, 65 years old, born July 1961)
Appointed 11 October 2010
 Active
Elaine Sawford - Director
(British, 45 years old, born November 1981)
Appointed 17 April 2020
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
John Lawson
NEW QUANTUM LIMITED
SMART HOSPITALITY MANCHESTER LIMITED
Elaine Sawford
BATTERSEA EVOLUTION LIMITED
LAST SUPPER 2020 LIMITED
QUANTUM LEAP EVENTS LIMITED
SMART (GROUP) LIMITED
SMART CATERING DIVISION LIMITED
SMART CHRISTMAS PARTIES LIMITED
SMART EVENT CATERING LIMITED
SMART EXPERIENCES LIMITED
SMART FINSBURY LIMITED
SMART GROUP LTD
SMART HOSPITALITY GLOBAL LIMITED
SMART HOSPITALITY LIMITED
SMART HOSPITALITY MANCHESTER LIMITED
SMART LIVE LIMITED
SMART NAUTICAL LIMITED
SMART SPORTS HOSPITALITY LIMITED
SMART TOPCO LIMITED
SMART VENUES LIMITED
THE LAST SUPPER UK LIMITED
THE MOVING VENUE CATERERS LIMITED
Balance Sheet Unlock full report
Accounts Date 31-Aug-2024 31-Aug-2022 31-Aug-2021
Balance Sheet
Fixed Assets 1 1 1
Current Assets 1,249,387 1,249,387 775,499
Creditors Due Within One Year 796,968 796,968 550,352
Working Cap 452,419 452,419 225,147
Total Assets Less Current Liabilities 452,420 452,420 225,148
Long-term Liabilities 0 0 0
Net Assets 452,420 452,420 225,148
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 452,420 452,420 225,148
Common Size Financial Analysis Unlock full report
Accounts Date 31-Aug-2024 31-Aug-2022 31-Aug-2021
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory - - -
Debtors 71.8% 71.8% 82.6%
Cash Bank In Hand 28.2% 28.2% 17.4%
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 63.8% 63.8% 71.0%
Net Current Assets Liabilities 36.2% 36.2% 29.0%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 36.2% 36.2% 29.0%
Capital Employed - - -
Total Assets Less Current Liabilities 36.2% 36.2% 29.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Aug-2024 31-Aug-2022 31-Aug-2021
Liquidity Ratio 1.6 1.6 1.4
Solvency Ratio 1.6 1.6 1.4
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 2
Mortgages Outstanding 2
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Aug-2024 31-Aug-2022 31-Aug-2021
Assets 1,249,388 1,249,388 775,500
Debt 796,968 796,968 550,352
Net Assets/Debt 452,420 452,420 225,148

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Confirmation statement made on 11 October 2025 with updates
Confirmation statement made on 11 October 2024 with no updates
Confirmation statement made on 11 October 2023 with no updates
Certificate of change of name
Change of name notice
Confirmation statement made on 11 October 2022 with no updates
Confirmation statement made on 11 October 2021 with no updates
Confirmation statement made on 11 October 2020 with no updates
Director's details changed for Mr John Gregory Lawson on 3 November 2020
Change of details for Smart (Group) Limited as a person with significant control on 3 November 2020
Director's details changed for Ms Elaine Mary Sawford on 3 November 2020
Registered office address changed from Unit 10 Bermondsey Trading Estate 235 Rotherhithe New Road London SE16 3LL United Kingdom to Unit 10 Deptford Trading Estate Blackhorse Road London SE8 5HY on 3 November 2020
Registration of charge 074023620002, created on 9 October 2020
Registration of charge 074023620001, created on 29 September 2020
Appointment of Ms Elaine Mary Sawford as a director on 17 April 2020
Termination of appointment of Christophe Jacques Tramoni as a director on 17 April 2020
Termination of appointment of Janet Ann Matthews as a director on 30 September 2019
Current accounting period extended from 28 February 2020 to 31 August 2020
Confirmation statement made on 11 October 2019 with updates
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