Company Overview
Marketing Fundamentals Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 15 October 2010, so this is a well established company. Marketing Fundamentals Ltd has been in business for 15 years and 5 months. The accounts status is micro entity and the accounts are next due on Friday 31 July 2026.
Registered Address

Somerset House The Strand, Victoria Embankment, London, WC2R 1LA
Credit Reports Available

These credit rating reports are available now:


Credit Analysts Report
Get Report >>

Standard Credit Report
Get Report >>

Basic Credit Report
Get Report >>

24/7 credit rating data feed - no UK company credit reports are updated faster

Companies House Data
Company NameMARKETING FUNDAMENTALS LTD
Company Number07409048
Registered Office AddressSomerset House The Strand
 Victoria Embankment
 WC2R 1LA
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date15/10/2010
Accounting Reference Date Day31
Accounting Reference Date Month10
Accounts Next Due Date31/07/2026
Accounts Last Made Up Date31/10/2024
Accounts Account CategoryMICRO ENTITY
Returns Next Due Date12/11/2016
Returns Last Made Up Date15/10/2015
Directors & Members
Michael Pitt - Director
(British, 56 years old, born March 1970)
Appointed 15 October 2010
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Michael Pitt
GREAT CV GREAT PRICE LTD
Balance Sheet Unlock full report
Accounts Date 31-Oct-2024 31-Oct-2022 31-Oct-2021
Balance Sheet
Fixed Assets -1,935 -1,935 -1,865
Current Assets 500 500 330
Creditors Due Within One Year 11,934 11,934 11,744
Working Cap 12,434 12,434 12,074
Total Assets Less Current Liabilities -13,369 -13,369 -13,279
Long-term Liabilities 0 0 0
Net Assets -13,369 -13,369 -13,279
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds -13,369 -13,369 -13,279
Common Size Financial Analysis Unlock full report
Accounts Date 31-Oct-2024 31-Oct-2022 31-Oct-2021
Tangible Fixed Assets - - -
Fixed Assets 134.8% 134.8% 121.5%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets -34.8% -34.8% -21.5%
Creditors Due Within One Year -831.6% -831.6% -765.1%
Net Current Assets Liabilities - - -
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 931.6% 931.6% 865.1%
Capital Employed - - -
Total Assets Less Current Liabilities 931.6% 931.6% 865.1%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Oct-2024 31-Oct-2022 31-Oct-2021
Liquidity Ratio 0.0 0.0 0.0
Solvency Ratio -0.1 -0.1 -0.1
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Oct-2024 31-Oct-2022 31-Oct-2021
Assets -1,435 -1,435 -1,535
Debt 11,934 11,934 11,744
Net Assets/Debt -13,369 -13,369 -13,279

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.Current debt exceeded short term liquid assets as at the balance sheet date. We would normally view this in the context of other profitability and solvency indicators. Total reserves including retained profitability and movement in reserves has some deficiency. The balance sheet net assets figure is negative.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
Other Business around WC2R 1LA
ODE TRADING LTD
South Building Somerset House, Strand, London, WC2R 1LA
NORTHBANK BID LIMITED
54 Wilton Road, London, WC2R 1LA
CBA LONDON LIMITED
CASTLE HOUSE, CASTLE STREET, GUILDFORD, SURREY, WC2R 1LA
ASSOCIATION OF LEADING VISITOR ATTRACTIONS
Adam House 7-10 Adam Street, The Strand, London, WC2R 1LA
BUSKERS OPERA LIMITED
Somerset House, Strand, London, WC2R 1LA
LONDON INTERNATIONAL MIME FESTIVAL LIMITED
91 ST.GABRIEL'S ROAD, LONDON, WC2R 1LA
SOMERSET HOUSE TRUST
Somerset House, Strand, London, WC2R 1LA
MAYKU LIMITED
The Biscuit Factory Unit J111, Jam Studios, 100 Drummond Road, London, WC2R 1LA
BRITISH FASHION COUNCIL
33 Broadwick Street, London, WC2R 1LA
PALMERSTON CAPITAL LIMITED
8TH FLOOR SAVOYSTRAND, 105-109 STRAND, LONDON, WC2R 1LA
Document Filings
Confirmation statement made on 10 October 2025 with no updates
Confirmation statement made on 10 October 2024 with no updates
Confirmation statement made on 10 October 2023 with no updates
Confirmation statement made on 10 October 2022 with no updates
Confirmation statement made on 12 October 2021 with no updates
Registered office address changed from Devonshire House Manor Way Borehamwood Hertfordshire WD6 1QQ England to Somerset House the Strand Victoria Embankment London WC2R 1LA on 15 February 2021
Registered office address changed from Somerset House the Strand Victoria Embankment London WC2R 1LA England to Devonshire House Manor Way Borehamwood Hertfordshire WD6 1QQ on 15 February 2021
Director's details changed for Mr Michael Herman Pitt on 1 February 2019
Change of details for Mr Michael Herman Pitt as a person with significant control on 1 February 2019
Confirmation statement made on 12 October 2020 with no updates
Confirmation statement made on 15 October 2019 with no updates
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 15 October 2018 with no updates
Compulsory strike-off action has been discontinued
First Gazette notice for compulsory strike-off
Confirmation statement made on 15 October 2017 with no updates
Terms and Conditions Cancellations Contact Us

In using this service you agree to the Terms and Conditions

© 2026 Check Free