Company Overview
Snowplow Analytics Limited is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Friday 18 November 2011, so this is a well established company. Snowplow Analytics Limited has been in business for 14 years and 4 months. The accounts status is full and the accounts are next due on Saturday 31 October 2026.
Registered Address

3Rd Floor 48-50 Scrutton Street, London, EC2A 4HH
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Companies House Data
Company NameSNOWPLOW ANALYTICS LIMITED
Company Number07852221
Registered Office Address3rd Floor 48-50 Scrutton Street
 EC2A 4HH
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date18/11/2011
Accounting Reference Date Day31
Accounting Reference Date Month1
Accounts Next Due Date31/10/2026
Accounts Last Made Up Date31/01/2025
Accounts Account CategoryFULL
Returns Next Due Date06/05/2017
Returns Last Made Up Date08/04/2016
Previous Company NameChanged Date
ORDERLY LIMITED15 Jun 2012
Directors & Members
Show Resigned
Alexander Dean - Director
(United Kingdom, 46 years old, born November 1980)
Appointed 01 December 2011
Active
Kevin Dillon - Director
(Irish, 72 years old, born September 1954)
Appointed 27 November 2020
Active
Oliver Richards - Director
(British, 46 years old, born September 1980)
Appointed 22 August 2019
Active
Yali Sassoon - Director
(British, 46 years old, born September 1980)
Appointed 01 December 2011
Active
Alex Sharata - Director
(American, 31 years old, born December 1995)
Appointed 05 September 2024
Active
Mark Terenzoni - Director
(American, 63 years old, born August 1963)
Appointed 10 September 2025
Active
Matthew Tod - Director
(British, 62 years old, born October 1964)
Appointed 24 March 2020
Active
Secretaries
No Secretaries Appointed
Balance Sheet Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2021 31-Mar-2020
Balance Sheet
Fixed Assets 141,858 141,858 112,920
Current Assets 9,488,617 9,488,617 4,315,195
Creditors Due Within One Year 1,756,670 1,756,670 962,807
Working Cap 7,731,947 7,731,947 3,352,388
Total Assets Less Current Liabilities 7,873,805 7,873,805 3,465,308
Long-term Liabilities 23,924 23,924 16,806
Net Assets 7,849,881 7,849,881 3,448,502
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 7,849,881 7,849,881 3,448,502
Common Size Financial Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2021 31-Mar-2020
Tangible Fixed Assets - - -
Fixed Assets 1.5% 1.5% 2.6%
Stocks Inventory - - -
Debtors 19.5% 19.5% 23.0%
Cash Bank In Hand 79.0% 79.0% 74.4%
Current Assets 98.5% 98.5% 97.4%
Creditors Due Within One Year 18.2% 18.2% 21.7%
Net Current Assets Liabilities 80.3% 80.3% 75.7%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 81.5% 81.5% 77.9%
Capital Employed - - -
Total Assets Less Current Liabilities 81.8% 81.8% 78.3%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2021 31-Mar-2020
Liquidity Ratio 5.4 5.4 4.5
Solvency Ratio 5.4 5.4 4.5
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 2
Mortgages Outstanding 2
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Jan-2025 31-Mar-2021 31-Mar-2020
Assets 9,630,475 9,630,475 4,428,115
Debt 1,780,594 1,780,594 979,613
Net Assets/Debt 7,849,881 7,849,881 3,448,502

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves appeared positive. We would normally view a company positively for this. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due
Paid After
30 days due
Owing Before
30 days due
Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.

Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Auditor's resignation
Appointment of Mr Mark Terenzoni as a director on 10 September 2025
Termination of appointment of Chris Lynch as a director on 10 September 2025
Registration of charge 078522210002, created on 17 June 2025
Statement of capital on 23 May 2025
Confirmation statement made on 8 April 2025 with updates
Statement of capital on 15 October 2024
Change of details for Snowplowdata Holdings Inc as a person with significant control on 30 September 2024
Statement by Directors
Solvency Statement dated 27/09/24
Resolutions
Termination of appointment of Tony Florence as a director on 5 September 2024
Appointment of Mr Alex Sharata as a director on 5 September 2024
Confirmation statement made on 8 April 2024 with no updates
Registration of charge 078522210001, created on 26 February 2024
Current accounting period shortened from 31 March 2024 to 31 January 2024
Registered office address changed from Floor 6 17 Bevis Marks London EC3A 7LN England to 3rd Floor 48-50 Scrutton Street London EC2A 4HH on 28 September 2023
Confirmation statement made on 8 April 2023 with updates
Notification of Snowplowdata Holdings Inc as a person with significant control on 7 October 2022
Cessation of Yali Sassoon as a person with significant control on 21 June 2022
Cessation of Alexander Charles Rory Dean as a person with significant control on 21 June 2022

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