Company Overview
Vitrue Ltd is listed at the official companies registry as Active Private Limited Company. The company was incorporated on Wednesday 17 May 2017, so this is a well established company. Vitrue Ltd has been in business for 8 years and 10 months. The accounts status is total exemption full and the accounts are next due on Sunday 28 February 2027.
Registered Address

27 Corsham Street 27 Corsham Street, London, N1 6DR
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Companies House Data
Company NameVITRUE LTD
Company Number10775942
Registered Office Address27 Corsham Street 27 Corsham Street
 N1 6DR
Company CategoryPrivate Limited Company
Company StatusActive
Country of OriginUnited Kingdom
Incorporation Date17/05/2017
Accounting Reference Date Day31
Accounting Reference Date Month5
Accounts Next Due Date28/02/2027
Accounts Last Made Up Date31/05/2025
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date14/06/2018
Directors & Members
Show Resigned
Christopher Bruce - Director
(British, 52 years old, born June 1974)
Appointed 20 July 2023
 Active
Alexandra Haslehurst - Director
(British, 36 years old, born November 1990)
Appointed 17 May 2017
 Active
Shane Lowe - Director
(Irish, 39 years old, born November 1987)
Appointed 17 May 2017
 Active
Simon Menashy - Director
(British, 41 years old, born October 1985)
Appointed 20 July 2023
 Active
Nicholas Sharp - Director
(British, 51 years old, born November 1975)
Appointed 13 October 2021
 Active
Secretaries
No Secretaries Appointed
Other Company Directorships
Christopher Bruce
DARWIN TECHNOLOGIES HOLDINGS LIMITED
DARWIN TECHNOLOGIES LIMITED
FLYING TIGER LLP
FLYING TIGER MEMBER LTD
HR DATA HUB LTD
ONLINE BENEFITS LIMITED
ORIGIN BENEFITS LTD
PLACED RECRUITMENT LIMITED
PLAY CONSULTING LIMITED
PLAY GROUP GLOBAL LIMITED
TBX SOLUTIONS LIMITED
THE BENEFIT EXPRESS HOLDINGS LIMITED
TOTEM TEAM LIMITED
UNMIND LTD
Alexandra Haslehurst
No companies found
Shane Lowe
No companies found
Simon Menashy
ABLY REALTIME LTD
DIGITAL GENIUS LIMITED
MMC GP LONDON (SCOTLAND) LIMITED
MMC GP LONDON LIMITED
MMC VENTURES ADVISORS LIMITED
MMC VENTURES LIMITED
MMC VENTURES PARTNERS LLP
MODO ENERGY LIMITED
SENSEYE LIMITED
VISASSET LTD
Nicholas Sharp
No companies found
Balance Sheet Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Balance Sheet
Fixed Assets 12,024 12,024 17,765
Current Assets 434,377 434,377 1,046,516
Creditors Due Within One Year 74,860 74,860 52,924
Working Cap 359,517 359,517 993,592
Total Assets Less Current Liabilities 371,541 371,541 1,011,357
Long-term Liabilities 190,870 190,870 135,007
Net Assets 180,671 180,671 876,350
Share Capital & Reserves
Share Cap - - -
Profit & Loss Reserves - - -
Other Reserves - - -
Shareholders Funds 180,671 180,671 876,350
Common Size Financial Analysis Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Tangible Fixed Assets - - -
Fixed Assets 2.7% 2.7% 1.7%
Stocks Inventory - - -
Debtors - - -
Cash Bank In Hand - - -
Current Assets 97.3% 97.3% 98.3%
Creditors Due Within One Year 16.8% 16.8% 5.0%
Net Current Assets Liabilities 80.5% 80.5% 93.4%
Creditors Due After One Year - - -
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability - - -
Called Up Share Capital - - -
Share Capital Allotted Called Up Paid - - -
Profit Loss Account Reserve - - -
Shareholder Funds 40.5% 40.5% 82.3%
Capital Employed - - -
Total Assets Less Current Liabilities 83.2% 83.2% 95.0%
Financial Ratio Analysis Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Liquidity Ratio 5.8 5.8 19.8
Solvency Ratio 1.7 1.7 5.7
Reserves to Assets - - -
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-May-2025 31-May-2023 31-May-2022
Assets 446,401 446,401 1,064,281
Debt 265,730 265,730 187,931
Net Assets/Debt 180,671 180,671 876,350

The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.

The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

Unlock full report  The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.   The following is based on the accounts data presented in this report sourced from Companies House, however the company has filed later accounts. Our analysis of the latest account can be viewed by unlocking our full report.The company balance sheet displays a comfortable surplus of working capital. We would normally view this positively. Total reserves including retained profitability and movement in reserves has some deficiency. For the size of the company inferred by the balance sheet the level of net assets suggests a comfortable level of cover for total debts and obligations.

This review of public record balance sheet and company status information is presented under the terms of Open Government Licence and is for informational purposes only, is general in nature, and is not intended as an opinion or advice for any specific circumstances. The commentary and the colour band score is not a credit rating or credit risk assessment.

This review does not constitute a full credit rating or credit risk assessment based on the full analysis and credit score algorithms used in our credit reports. A full credit report may also provide information relating to trade payment history and county court or court judgments if any.

Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Replacement filing of SH01 - 20/10/25 Statement of Capital gbp 2.44054
Statement of capital following an allotment of shares on 20 October 2025
Registered office address changed from Floor 1 15 Ironmonger Row, London EC1V 3QG England to 27 Corsham Street 27 Corsham Street London N1 6DR on 22 October 2025
Confirmation statement made on 13 September 2025 with no updates
Registered office address changed from , Floor 1, 15 Ironmonger Row 15 Ironmonger Row, Floor 1, London, EC1V 3QG, England to Floor 1 15 Ironmonger Row, London EC1V 3QG on 21 February 2025
Confirmation statement made on 13 September 2024 with updates
Statement of capital following an allotment of shares on 17 November 2023
Appointment of Mr Simon Jonathan Menashy as a director on 20 July 2023
Appointment of Mr Christopher David Alexander Bruce as a director on 20 July 2023
Registered office address changed from , 5 - 7 Camden Collective, 5 - 7 Buck Street, London, NW1 8NJ, England to Floor 1 15 Ironmonger Row, London EC1V 3QG on 11 October 2023
Second filing of a statement of capital following an allotment of shares on 8 December 2021
Notification of a person with significant control statement
Confirmation statement made on 13 September 2023 with updates
Cessation of Alexandra Haslehurst as a person with significant control on 20 July 2023
Cessation of Shane Lowe as a person with significant control on 20 July 2023
Statement of capital following an allotment of shares on 2 August 2023
Statement of capital following an allotment of shares on 7 September 2021
Resolutions
Memorandum and Articles of Association
Confirmation statement made on 3 May 2023 with updates
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