Company Overview
Principal Choice Limited is a Dissolved Private Limited Company.
Registered Address

Lynton House, 7-12 Tavistock Square, London, WC1H 9LT
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Companies House Data
Company NamePRINCIPAL CHOICE LIMITED
Company Number05115451
Registered Office AddressLynton House
 7-12 Tavistock Square
 WC1H 9LT
Company CategoryPrivate Limited Company
Company StatusDissolved
Country of OriginUnited Kingdom
Incorporation Date29/04/2004
Accounting Reference Date Day30
Accounting Reference Date Month6
Accounts Next Due Date31/03/2019
Accounts Last Made Up Date31/12/2016
Accounts Account CategoryTOTAL EXEMPTION FULL
Returns Next Due Date26/05/2017
Returns Last Made Up Date28/04/2016
Previous Company NameChanged Date
TRADEHILL LIMITED19 May 2004
Directors & Members
Show Resigned
Derick Ivimy - Director
(British, 62 years old, born August 1964)
Appointed 23 August 2004
 Active
Simon Ryeland - Director
(British, 70 years old, born October 1956)
Appointed 23 August 2004
 Active
Secretaries
Show Resigned
Derick Ivimy - Secretary
(British)
Appointed 17 May 2004
 Active
Other Company Directorships
Derick Ivimy
HAZELDENE COURT (HORSELL) MANAGEMENT COMPANY LIMITED
HEALTH CARE NAVIGATOR LTD
JACKSONS LETTINGS AGENTS LTD
PRINCIPAL GROUP LIMITED
PRINCIPAL MARKETING AND INSURANCE SERVICES LIMITED
PRINCIPAL PROPERTY SERVICES LIMITED
PRINVESTUK LIMITED
Simon Ryeland
A N LOANS LIMITED
ASPECT GLOBAL LIMITED
BACKPACK INNOVATIONS LTD
FIRST PERSONAL INSURANCE SERVICES LIMITED
HEALTH CARE NAVIGATOR LTD
PRINCIPAL GROUP LIMITED
PRINCIPAL MARKETING AND INSURANCE SERVICES LIMITED
PRINCIPAL PROPERTY SERVICES LIMITED
PRINVESTUK LIMITED
SINCLAIR INVESTMENTS LIMITED
SYMACTRY LTD
Balance Sheet Unlock full report
Accounts Date 31-Dec-2016 31-Dec-2013 31-Dec-2012
Balance Sheet
Fixed Assets 0 0 0
Current Assets 493,425 493,425 819,790
Creditors Due Within One Year 225,775 225,775 566,910
Working Cap 267,650 267,650 252,880
Total Assets Less Current Liabilities 267,650 267,650 252,880
Long-term Liabilities 0 0 0
Net Assets 267,650 267,650 252,880
Share Capital & Reserves
Share Cap 1,332 1,332 1,332
Profit & Loss Reserves 251,651 251,651 236,881
Other Reserves 14,667 14,667 14,667
Shareholders Funds 267,650 267,650 252,880
Common Size Financial Analysis Unlock full report
Accounts Date 31-Dec-2016 31-Dec-2013 31-Dec-2012
Tangible Fixed Assets - - -
Fixed Assets 0.0% 0.0% 0.0%
Stocks Inventory 0.0% 0.0% 0.0%
Debtors 30.6% 30.6% 23.4%
Cash Bank In Hand 54.6% 54.6% 66.8%
Current Assets 100.0% 100.0% 100.0%
Creditors Due Within One Year 45.8% 45.8% 69.2%
Net Current Assets Liabilities 54.2% 54.2% 30.8%
Creditors Due After One Year 0.0% 0.0% 0.0%
Accruals Deferred Income - - -
Provisions For Liabilities Charges - - -
Net Assets Liabilities Including Pension Asset Liability 54.2% 54.2% 30.8%
Called Up Share Capital 0.3% 0.3% 0.2%
Share Capital Allotted Called Up Paid 0.3% 0.3% 0.2%
Profit Loss Account Reserve 51.0% 51.0% 28.9%
Shareholder Funds 54.2% 54.2% 30.8%
Capital Employed - - -
Total Assets Less Current Liabilities 54.2% 54.2% 30.8%
Financial Ratio Analysis Unlock full report
Accounts Date 31-Dec-2016 31-Dec-2013 31-Dec-2012
Liquidity Ratio 2.2 2.2 1.4
Solvency Ratio 2.2 2.2 1.4
Reserves to Assets 0.5 0.5 0.3
Secured Creditors Unlock full report
Mortgages Charges 0
Mortgages Outstanding 0
Mortgages Part Satisfied 0
Mortgages Satisfied 0
Assets and Debt Analysis Unlock full report
Accounts Date 31-Dec-2016 31-Dec-2013 31-Dec-2012
Assets 493,425 493,425 819,790
Debt 225,775 225,775 566,910
Net Assets/Debt 267,650 267,650 252,880
Public Record Information Unlock full report
Exact Court Judgements
Period of Months Last 12m 13-24m 25-36m 37-48m 49-60m 61-72m
Number of Exact CCJS X Y Y X X Y
Value of Exact CCJS YXY YK S S X KX
Supplier Credit Limits Unlock full report
Date Sector Notified Amount Terms
XK-SXY XKXYXK SXSKXYXK £X,000 XS XYSKS
SK-SYY SKXYXKYKKY KSXX KKXXYXS £YY,000 YS XYSKS SK YXXSXS
YK-SXY XKXYXYYK SXSXYXK £SX,000 XS XYSKS
Payment Records Unlock full report
Payment Records from it's suppliers' company ledger show how a company is paying its suppliers

Payment Analysis

Total Invoices Paid Before
30 days due		 Paid After
30 days due		 Owing Before
30 days due		 Owing after
30 days due
XYX SX K YX X
Company Valuation Analysis Unlock full report

Going Concern Valuation

The going concern valuations value the company on the basis that it continues to trade without the threat of liquidation for the foreseeable future. These valuations are primarily profit and cashflow based.

Valuations Valuation Measures
Estimated High Value £XSI,000 Retained Profit £YX,000
Estimated Mid Value £YY,000 EBIT £SY,000
Estimated Low Value £X,000 EBITDA £SSX,000

Liquidation Valuation

The liquidaton valuation values the company as if it were to cease trading and assets were subject to rapid disposal to cover liabilities. This valuation is primarily asset based.

Valuations Valuation Measures
Estimated High Value £XY,000 Total Assets £XIX,000
Estimated Mid Value £Y,000 Net Assets £YX,000
Estimated Low Value £S,000 Tangible Equity £SX,000

The above valuations are based on our own algorithms and take no account of many factors that can influence actual valuations realized and should not therefore be assumed to be accurate.
Credit Status Checklist Unlock full report
Business Growth Please purchase a report to see true comments
EBITDA Purchase a report to see true comments
Dividends Please purchase a report to see true comments about this company
Retained Profits Retained Profits for this company
Debt Interest Debt Interest for this company
Cash Flow Cash Flow for this company
CCJs CCJs for this company
Age of Company Age of Company for this company
Solvency Solvency for this company
Secured Creditors Secured Creditors for this company
Ownership Ownership for this company


First Report Score: (0-10) X
Financial Status Guide:
10 Very Strong
9 Strong
8 Very Good
7 Good
6 Above Average
5 Average
4 Below Average
3 Poor
2 Weak
1 Very Weak
0 Critical

Risk Score Trend

Risk Rating Unlock full report

This is the credit risk assessment used by one of the top UK credit reference agencies.

Risk Score (1-100) X
Risk Band Description XXMXMXMX SISX
Risk Assessment Meeting of Creditors
Credit Rating XSKX
Altman Z Score Credit Risk Rating Unlock full report

There have been many bankruptcy predictors developed, however none has been so thoroughly tested and broadly accepted as the Altman Z-Score.

Z Score X
Risk Band XY
Risk Band Description The Z Score is not used for small companies where full accounts are not filed because profit and loss account items are required to calculate the score.

Z Score Bands

1 Low Risk 3.00 and above
2 Caution 2.63 - 2.99
3 Risk of Failure within 2 years 1.24 - 2.62
4 High Probability Failure Below 1.24
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Document Filings
Final Gazette dissolved following liquidation
Return of final meeting in a Members' voluntary winding up
Registered office address changed from Acorn House 5 Chertsey Road Woking Surrey GU21 5AB to Lynton House 7-12 Tavistock Square London WC1H 9LT on 18 March 2019
Declaration of solvency
Appointment of a voluntary liquidator
Resolutions
Statement of capital on 29 January 2019
Confirmation statement made on 21 February 2019 with updates
Previous accounting period extended from 30 December 2017 to 30 June 2018
Previous accounting period shortened from 31 December 2017 to 30 December 2017
Confirmation statement made on 28 April 2018 with no updates
Confirmation statement made on 28 April 2017 with updates
Annual return made up to 28 April 2016 with full list of shareholders
Annual return made up to 28 April 2015 with full list of shareholders
Registered office address changed from Unit 3, 1St Floor Cleary Court 169 Church Street East Woking Surrey GU21 6HJ England to Acorn House 5 Chertsey Road Woking Surrey GU21 5AB on 4 March 2015
Registered office address changed from Unit 3, 1st Floor Cleary Cout 169 Church Street East Woking Surrey GU21 6HJ England to Acorn House 5 Chertsey Road Woking Surrey GU21 5AB on 15 September 2014
Registered office address changed from 6 Chertsey Road Woking Surrey GU21 5AB to Unit 3, 1St Floor Cleary Cout 169 Church Street East Woking Surrey GU21 6HJ on 21 August 2014
Second filing of AR01 previously delivered to Companies House made up to 28 April 2014
Annual return made up to 28 April 2014 with full list of shareholders
Statement of capital following an allotment of shares on 4 April 2014
Resolutions
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